Date 5th May 2003
Volume 1
Issue #8
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Feedback from Subscribers
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
OK folks we are gaining speed now. Welcome to the 150 or so subscribers who joined us from our last issue.

Thanks to all those of you who passed on my subscription URL or e-mail to your friends. As always I would be delighted if you could ask your friends and family to subscribe to our newsletter

I don't know about you folks but I'm finding it more and more difficult sorting through my e-mails everyday especially with all the crap I get. I've been considering investing in some spam filtering program. I'm afraid though in case some good e-mails get dumped with the bad. Any of you have any ideas on this?

When you're spending over an hour every day sorting through junk for the relevant stuff then it's time to get something sorted. That time could be spent with my kids, playing my guitar or feeding my tropical fish;-)

I'll let you know if I find anything useful.

You may notice folks that I have removed the Product Review from this weeks newsletter. I have decided to remove it indefinitely as there are only so many product/services that I myself have tried and any that I could find online were too technical for the scope of this publication.

I am open to suggestions on what I should replace this section with if anything.

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

P.S
If there is anything I can do to further your online business ventures please don't hesitate to contact me.

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VISIT OUR SPONSOR
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"Have Your Ad Blasted To 2,500,000+ Sites Every Day Automatically Using The Worlds Most Astonishing "Set And Forget" Technology !"
http://www.workathomebiz.info/megapromo.html

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FEATURE ARTICLE - 7 Essential Steps to Web Site Promotion
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By
Herman Drost

Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web site, your online business venture will soon fail.

1. Create a web site marketing plan - if you fail to plan then you default to a plan for failure. When designing your web site, create a plan on how to market it as well. Try to put yourself in your customers shoes when doing this. It's too easy to just view your web site from your own perspective. You need to have a clear vision for your business, goals (short and long term) you wish to achieve and the strategies of how you will accomplish them.

2. Define your target market - many online marketers promote their web site aimlessly in a field which is too large i.e. they may use bulk mailing as one of their promotion strategies. Of course you may get some visitors but the chances are you will not make many sales. Why? You have not narrowed your field of customers and targeted them. If you sold Cadillacs online for instance, you are not randomly going to market to every person on the Net. Your target market may be previous owners of cadillacs, or people who routinely purchase luxury American cars.

Getting targeted customers to your web site, will increase sales, because they will have more interest in your product or service than marketing to a general audience.

3. Use several promotion strategies - don't just stick to one form of promotion because you never know which one will work the best for you. If you use many channels i.e. search engines, email marketing, forums, writing articles etc you have a greater chance of getting more traffic to your web site.

4. Promote continuously - if you want to drive constant traffic to your web site, you must promote it continuously. Web traffic is the lifeblood of your online business. For example, you could constantly optimize your web pages for the search engines, resubmit them if needed, visit discussion forums every day and write an article for online publications every two weeks.

5. Calculate your return on investment (ROI) - this means keeping track of how much money you invested in your marketing plan and what profit you received in return. This will avoid wasting large sums of money thrown aimlessly into advertising.

If you calculate it takes 100 visitors to your web site to generate one sale and with each sale you make $10, then you shouldn't spend more than 10 cents to get each targeted visitor and still make a profit.

In order to know which aspects of your marketing campaign bring the most visitors, you must be able to monitor visitor activity to your web pages.

6. Analyze your web site traffic - by analyzing your web site traffic, you can determine what marketing strategies are successful. You can then change them as necessary, to boost the sales or services from your site.

Your analysis may include what keywords your visitors are using to find your web site, which web pages are the most popular and where your visitors are coming from. These are essential statistics you should know, instead of blindly promoting your web site and hoping for the best.

7. Test, monitor and track your results - to run an effective online marketing campaign, you need to constantly test what works and what doesn't. Tracking the response to an ad may cause you to refine it until it generates a great return on the money you invested. Once your results are satisfactory, you can then roll out your ads on a larger scale and spend greater sums of money.

You should also monitor your site in the search engines, so you can optimize your web pages for higher search engine rankings. This will attract more visitors which leads to higher profits.

Web site promotion strategies will differ for everyone, and will depend a lot on your product, web site and your personality. Try everything you can, record the results, and see what works for you.

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About the author:
Herman Drost is the author of the new ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site. :

Visit his site now:
http://www.isitebuild.com/web-site-promotion

============CHECK THIS OUT==============

FREE Classifieds:
Adland Pro

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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Create an online directory on your site, and pack it with interesting links to E-books, E-zines, software and tools that are related to the content on your site. Give people a place where they can come and find everything they need to run their business. This is exactly how I started 5 years ago.

This doesn't cost you anything, and if people find your source to be valuable, they will return over and over again.

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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3 Super Powered Ways to Drive Traffic to Any Website in Any NicheMost burgeoning online marketers are expecting to learn shortcuts and secrets to a profitable online business.There’s no doubt that there are overnight successes in this business but they are not the norm. Most of us have worked long and hard to build our [...]

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Factoring Costs into Your New Home Business
How Much Will My Home Business Cost?How much your burgeoning home business is going to cost is a massive aspect of settting up online. My blog and website primarily deals with online home businesses and so we will stick to that area.Many people are put off by high priced business opportunities and settle on something [...]

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Only 3 Things Needed for a Home BusinessBasically you need 3 things to setup your own home business. Obviously there is more to making your work at home business successful than following the three steps below but it’s helpful that you understand the basics before proceeding further with your new enterprise.1. A domain name. I [...]

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FREE: Products, Services, Downloads
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UNLIMITED Profits
http://www.ebooks-to-resell.com/Internet_Warriors.exe
Cut Through The Hype and Make Money.

This E-Book was donated by J.M Fielding of E-Books to resell website.
http://www.ebooks-to-resell.com/

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From our Readers: Please send your comments or home business tips with links to readers@home-business-tips-newsletter.com and I will place the best here weekly.
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Hi Mal, I would be most interested in a joint venture with your fine publication. My name is Ronald Webb I am the publisher of the newsletter The C_SuccessNow Newsletter. We, too are growing and looking to join other publishers that are serious about helping one another achieve more.
csuccessnowezine@aol.com

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GUEST ARTICLE - The Missing Cornerstone of Success
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By
--- Rick Beneteau

1. A Hero is someone who the moment prior to becoming one was a reckless, irresponsible dreamer.

2. One is successful just in the sincere attempt to become successful.

I wrote the above while in deep reflection, mulling over whether I was truly prepared to take on the mammoth job of successfully launching an Internet marketing company. Having survived several start-ups of this magnitude, albeit not in the cyber-world, I knew this undertaking would be one that involved much more than just plain positive thinking.

However, as part of the process, I did return to my favorite "success" books, reading through them like familiar old friends. This time though, I experienced a new "awakening", not from what I discovered in the books, but from what I found was sorely missing in most of them.

Please bear in mind that I believe with all my heart in statement 2. above, however, for the sake of this article I will refer to "achieving success" as the actual attaining of ones "goal of success".

The majority of books and other motivational materials fail to address the piece of the proverbial puzzle that is most often the single determining factor between achieving success, or not. If this key element were included as such, the infinite collections of you-can-make-it resources wouldn't be such an easy sell. The omitted "truth" would put the reality of achieving success in the cold hard light that it should be presented in.

This required ingredient has little to do with the stuff we should think, but has everything to do with the potentially high cost of "doing".

I am referring to Sacrifice. Ask almost any successful entrepreneur what sacrifices he or she has had to make and they will without hesitation tell you they paid, "a big price".

The reality of Sacrifice can include the following:

Sustained periods of time when 18-hour days are the norm, when one hardly knows what day of the week it is because they all seem the same. Days turn into weeks and weeks, months. Entire seasons pass with little notice. I often refer to this as The Fog.

Pivotal moments when one wrestles with their own mind over whether their goal and their plan were after all, valid. Self-doubt can be a success killer.

Replenishing of the deep inner-strength required to fend off the effects of setbacks - bitter disappointment, discouragement and quite often, disillusionment. Whether one can bounce back from the devastating effects of a major setback can be the single determining factor in achieving success.

Financially, let's not discount the fact that one will generally spend several times more than what they in their original optimistic mindset had set as "the budget". Under funding is among the first reasons why start-up businesses fail. A smart business plan will allow you to not only survive personally, but will provide for implementing contingency plans.

Physical suffering can often accompany one on the ride to success - the stress-related effects of weight loss or gain, fatigue, even depression. Mental and physical resiliency is a rudimentary quality to achieving success.

Too often, the largest sacrifice that an achiever has to make is irreparable damage to relationships in his or her life, when the gift of focus and determination is perceived as, or becomes, obsession. The "perfect balance" may find a home in books and on the lecture circuit, but reality has it that true understanding and support by loved ones are rare commodities. Countless families have fallen apart because the entrepreneurial spirit was alive in a household. Although this subject is deserving of much more attention than I can give it here, communication is the key that will see relationships not only survive, but flourish on the road to success.

I find it amusing when someone just blurts out a quick and disparaging remark about a successful person. The "yeah, he's got it easy" kind of envious, thoughtless blurb. I've been known to rebut more than once, "if you only knew". Thing is, they have no idea what it has taken this person to achieve success. Unfortunately, it's a concept they will probably never "get". And a result they will probably never achieve.

The road to success is often a steep and rocky one. There are mountains in your way, not on the roadmap that you must be prepared to climb. This is the stuff that true entrepreneurial heroes have to face. The ones who are willing to fight the fight and often pay the high price.

By the way, and for the record, I did decide to start my Internet marketing company and I'm pleased to report it is doing just wonderful. I'm also duty bound to say that many of the above sacrifices have been, and will continue to be made along the way.

Greener valleys lie over the horizon for all of us. But before you leave, know that Sacrifice is the Missing Cornerstone of Success.

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About the author:
Rick Beneteau is the highly acclaimed author of 3 top-selling eBooks:

Visit his site:
http://www.interniche.net/ebooks.htm

He is also the purveyor of those famous 'traveling billboards' called I.D. IT! Plates:
http://www.iditplates.net What if there was Somewhere you could discover answers to your most perplexing personal and business problems as well as find understanding and comfort in this time of great confusion, fear and anxiety? Welcome to that Somewhere!!
http://www.peoplebuildingpeople.com

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WORDS OF WISDOM
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Success on any major scale requires you to accept responsibility...In the final analysis, the one quality that all successful people have...is the ability to take on responsibility.

--Michael Korda

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Subscriber Management / Contact Information
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Mal Keenan
http://www.home-business-tips-newsletter.com/
Email:publisher@home-business-tips-newsletter.com