|
Welcome to your next issue of "Home Business Tips
Newsletter"
The TRUTH about successful online home
business marketing.
Date 28th April 2003
Volume 1
Issue #7
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/
By Subscription Only!
truth4u@getresponse.com
If you prefer to read this newsletter online:
http://www.home-business-tips-newsletter.com/current.html
To advertise in this newsletter:
http://www.home-business-tips-newsletter.com/advertising.html
You are receiving this newsletter because you requested
a subscription. Unsubscribe instructions are at the end of
this newsletter.
===================================
IN THIS ISSUE
===================================
=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Product or Service Review
=> Free Products, Services, Downloads
=> Feedback from Subscribers
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information
===================================
A Note from Mal Keenan
===================================
Greetings friends,
120 subscribers have joined us since are last outing and a
hearty welcome to them all.
People I'm going to ask you to do something for me this week.
Quite simply if you know someone who could benefit from
reading my newsletter direct them to my website:
http://www.home-business-tips-newsletter.com/
Or they can subscribe by sending a blank email to:
truth4u@getresponse.com
I just got an email from a guy wanting to publish an
article on yours truly and in order to do this I had to
answer a few questions.
One of the questions was: Are people more interesting than
product stories?
This really got me to thinking and I realised that it was
only when I start to take an interest in people and not
just the product or the sale that things begin to move in
all sorts of strange and wonderful ways. The internet IS
about people and the interactions that go on between them
are what makes this communication medium really tick.
Realise that when you are doing your day to day activities
online, concentrate on what you can offer to the PERSON on
the other side of the screen and see what happens;-)
Til next time
Your friend in success
Mal Keenan
http://www.freeadvertz.com
P.S
As you will see I've started to add links for our friends using AOL
who before now would not have been able to click the
hyperlinks in previous eittions of HBTN. They can now.
===================================
VISIT OUR SPONSOR
===================================
"Have Your Ad Blasted To 2,500,000+ Sites Every Day
Automatically Using The Worlds Most Astonishing "Set And
Forget" Technology !"
http://www.workathomebiz.info/megapromo.html
===================================
FEATURE ARTICLE - Online Marketing Hype EXPOSED
===================================
By
Mal Keenan, Home Business Tips Newsletter
"Get 50 zillion subscribers to your ezine just sign up
below", "Post to 600 million web sites with one click of
your mouse" or "Make 10 Gazillion dollars straight to your
mailbox by sending this e-mail on to ten of your friends".
OK I'm overexaggerating a little but you get my point.
How many times have we all read this type of hogwash and
thought OH YES this is the one I've been looking for and
subsequently went on to sign up free, or worse still,
forked out $50 for the product and then felt cheated a few
days later.
Yes me too...
Is this the fault of the person trying to sell their
product? Of course not. Is the person who wrote the ad copy
responsible? Of course not. It is YOUR responsibility and
MINES for falling for this hype time and time again and
believe me I have fallen on quite a few occasions:-)
We WANT to believe what the webmaster is telling us at
their web site or in their e-mails. The lazy part in us
that wants overnight success, wants to believe that we
won't have to put in any work and that success will just
fall at our feet.
It is time to wake up. Success DOES NOT come overnight and
you are more than likely going to take a few falls and a
few hard knocks before you make it online, offline or in
life for that matter.
What the web site should really say is:
"If you sign up for my program below, put in around 4-5
years of hard work, make lots of contacts with people who
have been there and done it before you, keep plodding on
through the rough times and most importantly never give up
then you should be able to find a certain level of success
in online marketing and make a significant income to
sustain yourself and your family and retire financially
free.
Chances are though, you won't make it because you will
become disillusioned when this doesn't work for you
overnight as I have outlined, you will succumb to the same
crap at a few other sites and you will give up before you
even get off the ground."
This may sound harsh but it is the sad reality of the
online marketing world today and if we keep on believing
the hype then people, being people, will keeping on telling
us what we WANT to hear.
But there is hope...
It resides in that part of yourself that is determined to
succeed no matter what the odds and in spite of what
obstacles are placed in our way.
In my humble opinion the vast majority of marketing
products and online services out there are well worth the
money. Look on the cash you put forward as an investment.
Even if you don't get 100% what you expect from the sale
there is ALWAYS potential rewards even in what appears to
be a negative situation. I haven't made a purchase yet that
didn't show at least some potential. YOUR approach to what
you have before you makes all the difference.
When faced with a hard sell try to see through the hype to
what the product/program ACTUALLY offers. Ask yourself "Is
this $30, $50 price tag going to propel my business forward
in any way? Does it have the potential to bring me an
acceptable increase in my subscription levels? Can it bring
me enough sales to put me in profit? Can I get enough from
this free sign up to warrant even filling in the enrolment
form?
When you have bought your package, joined your affiliate or
marketing program make sure you read everything thoroughly.
Take what you have and make it work. Give it at least a few
weeks of constant effort. If you are making headway then
run with it and don't stop til you get to the bank.
Most programs/services WILL give you the tools, it is up to
YOU whether you decide to take full advantage of them. You
can read every E-Book, home business report or marketing
article that the web has to offer but until you actually
put the ideas into practice it remains just ink on paper
and ink on paper doesn't sell products, YOU do through your
efforts.
So get out there, make some contacts, make some mistakes,
learn the business, take SOME risks and GROW as you go.
MOST IMPORTANTLY of all NEVER EVER GIVE UP until you
achieve what it is you have set out to accomplish. At the
end of the day it it ABSOLUTELY down to YOU!
I hope I haven't scared you off too much. My intention is
to wake you up, not prolong your nightmare;-)
I wish you all the best in your efforts:-)
Your friend in success
Mal
------------------------------------------------------
About the author:
Mal Keenan -- Publisher of Home Business Tips Newsletter:
http://www.home-business-tips-newsletter.com
To subscribe and get more FANTASTIC tips on running a
sucessful online business send a blank email to:
truth4u@getresponse.com
Visit his site now:
Freeadvertz.com
============CHECK THIS OUT==============
FREE Classifieds:
Adland Pro
===================================
TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
===================================
After last weeks Tidbit on saving time through Copy and
Paste one of our readers Mary Ann kindly sent me an email
outlining further short cuts when using Word or notepad.
Here it is:
"After highlighting the text you wish to copy, press the
ctrl key and the "C" key and that takes the text
automatically to the clipboard. Open Word (or whatever you
use for word processing) and click on a new sheet (the
white square in the menu bar that has a turned corner);
when the I-bar begins to blink on the new sheet; press Ctrl
key and the "V" key, and the paste will take place before
your eyes. Or you can click on the clipboard icon; a brown
square with a white square (folded corner) & lines on it.
Another version: When in Word use the Alt key and "e" (or
any underlined letter in the menu bar) then Ctrl key plus
"v" key to get to the paste function. "
Mary Ann Murray
mmmmury@inter-linc.net
Furthermore folks this Ctrl C (To copy) Ctrl V (To
paste) can actually be used to copy text from a webpage to
say an online classifieds form or from your notepad file to
a search engine submission form.
===================================
REVIEW: Products or Services
===================================
AZZ Card File
I am sooooooo in love with this little program! My life is
now a breeze with keeping the tidbits of information I want
to keep in a logical order. Before this program, I would
have text files, emails I was saving with links, etc. all
over my hard drive but now it's all in this little
fantastic program which I can back up easily.
You can download this program and try it but after 2 weeks,
I'll bet you spend the $12 to register because it is
totally worth it.
Be sure to check out what others are doing with this
wonderful program. They've already created files you might
find useful. Why reinvent the wheel if someone has already
done it?
For more info:
AZZ Card File
===================================
Home Business Blog Musings
Visit My Home Business Blog: Click
Here Now!
===================================
Most Recent Blog Entries
3 Super Powered Ways to Drive Traffic to Any Website in Any Niche
3 Super Powered Ways to Drive Traffic to Any Website in Any NicheMost burgeoning online marketers are expecting to learn shortcuts and secrets to a profitable online business.There’s no doubt that there are overnight successes in this business but they are not the norm. Most of us have worked long and hard to build our [...] Making Extra Cash from Your Home Business
Making Extra Money Online from a Home Based BusinessThere are virtually unlimited ways to make a few extra dollars in your spare time on the net.This is not to say it is easy but there are thousands of ordinary men and women making spare cash to help pay for the groceries and utility bills.There are [...] Factoring Costs into Your New Home Business
How Much Will My Home Business Cost?How much your burgeoning home business is going to cost is a massive aspect of settting up online. My blog and website primarily deals with online home businesses and so we will stick to that area.Many people are put off by high priced business opportunities and settle on something [...] Only 3 Things Needed for a Home Business
Only 3 Things Needed for a Home BusinessBasically you need 3 things to setup your own home business. Obviously there is more to making your work at home business successful than following the three steps below but it’s helpful that you understand the basics before proceeding further with your new enterprise.1. A domain name. I [...] Persistence is Crucial in Any Internet Business
Persist, Persist, Persist if You Want to Grow a Successful Online BusinessI have written a variation of this article on at least 6 other occasions but frankly the message still isn’t getting through. Well, not going by some of the messages I receive daily from prospects endeavoring to setup their own internet businesses.What most don’t [...]
===================================
FREE: Products, Services, Downloads
===================================
THE MAGIC STORY
http://www.ebooks-to-resell.com/themagicstory.exe
by Fredrick Van Rensselaer
This E-Book was donated by J.M Fielding of
E-Books to resell website.
http://www.ebooks-to-resell.com/
===================================
From our Readers: Please send your comments or home
business tips with links to
readers@home-business-tips-newsletter.com and I
will place the best here weekly.
===================================
Mal: Love your newsletters.
Mary Ann Murray
mailto:mmmmury@inter-linc.net
===================================
GUEST ARTICLE - Is your website Growing or Slowing?
===================================
By
--- Paul Barrs
There are many ways to determine your website's success.
The unfortunate part in this is that most website owners
are completely unaware of what numbers they should be
looking at on both a weekly, monthly and yearly basis.
In a nutshell - the numbers tell the whole story.
First up, before you can begin to analysis your website's
success ratios you must determine exactly what it's primary
and then secondary objectives are.
EG. Is your website set up to take e-Commerce orders Online
vs. Is it's goal to generate leads for sales follow up.
As a final outcome, one of these two options will most
likely be your final measuring stick. That's easy to see
and understand. However, there are also many other numbers
you can and should look at to then help improve and
increase your success ratios.
1. It begins with traffic. Next time you go into your
website's statistics data area take a look at how much over
all traffic you are getting. Next, look more carefully at
your traffic to see whether it is "targeted" to your
website with a high level of interest in what you have to
offer, or whether it is just general "run of the mill - I
found you by accident" traffic.
How can you determine this? Easy. First look at what search
engine phrases people used to find you. If you're selling
short stay accommodation packages for the north of Sydney
and one of your top search phrases is "overnight
accommodation north Sydney" then this is targeted. If one
of the top search phrases is "family accommodation Sydney
Australia" or "sandy beaches Sydney" then this is
untargeted traffic.
Another key you can look at is the average time that your
website visitors stay on individual pages, and also where
they navigate through your website. As with most websites
the highest pages views go to the main page - but where do
they go after that? How long do they stay on pages? This
allows you to determine if they are actually reading the
content of your pages of just 'browsing'. Targeted traffic
visitors always read the majority of the content of your
information pages.
Once you have determined the percentage of targeted traffic
to your website, you can then compare that to actual
"sales". That could be either Bookings Online or Contact
Forms submitted, depending on your goal and your set up.
2. Another area to look at which relates to long term
success is how many of these people subscribe to either
your free monthly e-Newsletter or your free email
information pack. This is another very important number.
Calculate the percentage of visitors to your site vs.
subscribers. If it's under 5% then you've got some serious
work to do. Your goal here should be to obtain at least a
10% conversion ration to 'free contacts' where your
visitors give you permission to send them future
information.
If you find that your actual 'sales' conversion ration is
low (under 5%) you may want to give serious thought towards
boosting the profile of your free information services.
Once you've received permission to send a prospective
client information by email and you then make sure they get
good quality information, you can then keep them as a "free
customer" for many years - which will eventually convert
them to a paying customer.
3. Finally, you should set aside the time to review these
numbers at a minimum each month and then make changes to
your website accordingly.
A website on it's own it usually nothing more than a waste
of time and money. Your site must be geared towards
performance and results, not just free information. People
love free stuff Online, and they will milk you for
everything they can get.
My advice is that you capitalise on this 'freebie'
mentality and use it to your advantage.
Paul Barrs
---------------------------------------------------------
About the author:
Paul Barrs's website "Home Business Mastery" is fast
becoming one of the top Home Business Resources Online.
Visit today and subscribe to his free weekly audio seminars
through his eZine Home Business Gold.
Visit his site:
http://www.paulbarrs.com
===================================
WORDS OF WISDOM
===================================
Opportunities multiply as they are seized...
--John Wicker
===================================
CLASSIFIED ADS
===================================
Ad #1
Traffic Oasis is really getting into gear. This is
destined to be one of the biggest ventures to hit the
Internet this year. Public Launch Date is almost here,
secure your Pre-Launch position for free at:
http://www.csgl.net/oasis.html
*********
Ad #2
TAMMezine - Today's Advertising, Marketing & Mentoring
Ezine. Subscription free and receive free gifts, free ads,
free marketing advice and mentoring. The ezine for TODAY is
published weekly on Thursday. With TAMMezine we succeed
when you succeed.
http://www.tamme.biz/ezine
*********
Ad #3
This Money Machine gives you a Residual Income, a Mini-Site
Builder, an Ebook Library, an automatic Popunder an Email
List Manager and MORE.
Join Now:
http://mydtmm.com/7041
An EzineADventure AD. Click Below - Get Your FREE
Ads NOW!
http://www.ezineadventure.com/Default.asp?id=12808
*********
Ad #4
Free Money-Making Ebooks with Full Resale and Reprint
Rights including Million Dollar Emails and Pay Per Click
Commando. Get them Now at Affiliate Winners:
http://www.AffiliateWinners.com
An EzineADventure AD. Click Below - Get Your FREE
Ads NOW!
http://www.ezineadventure.com/Default.asp?id=12808
===================================
Subscriber Management / Contact Information
===================================
Copyright 2003 - Mal Keenan All Rights reserved
http://www.home-business-tips-newsletter.com/
List Maintenance:
Subscribe:
truth4u@getresponse.com
Archived issues of this newsletter can be found at:
http://www.home-business-tips-newsletter.com/archives.html
Mal Keenan
http://www.home-business-tips-newsletter.com/
Email:publisher@home-business-tips-newsletter.com
|
