Date 14th April 2003
Volume 1
Issue #5
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Product or Service Review
=> Free Products, Services, Downloads
=> Feedback from Subscribers
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to all our new subscribers from last week, around 150.

Once again it has been a busy week. I have been trying to do everything at once as usual. I am not even close to being rich yet from online business and the desire in me to make this work has me up to all hours of the night, posting ads, tweaking websites, looking for joint venture partners.

I have no doubt that I WILL achieve my aims and the way I have things set up I believe it is only a matter of time. You heard it here first;-)

What are your dreams, plans?

It has been said that if you help enough people to reach their dreams that you can't help but reach yours. That IS my aim.

I hope you are all enjoying your weekly newsletter and I hope you can get back to me if there is anything you would like me to cover or add to this newsletter. Also if there is anything I can do to help in your online marketing please DO NOT hesitate to contact me at:
publisher@home-business-tips-newsletter.com

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com /

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VISIT OUR SPONSOR
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Top Cancer Causing Products
For free information send blank email to:
Healthy4Life@infogeneratorpro.com

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FEATURE ARTICLE - How to Track Your Ads
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By
Mark Joyner, CEO, Aesop Marketing Corporation

No Log Analyzer or CGI Scripts Required

I'm embarrassed.

Months back I wrote an article that showed various tricks for tracking your ad campaigns online. The truth is, what I recommended then was a bit tedious - only complete marketing geeks like myself will really go through all that trouble to track their marketing.

Most people just don't have the time. They want a quick fix that will allow them to track their campaigns without any hassle. Finally, I can present to you just such a tool. Keep in mind, this is not a "hit counter" or anything like that at all. This is something far more useful for the online marketer.

Here are some simple steps you can follow to start testing your marketing immediately:

1. Sign up for a free ROIbot account:

Roibot.com

2. Set up your first campaign.

Enter your target URL and campaign name. Click on save.

Note: Your target URL is the link you want to promote, or the place you want the web surfer to end up as a result of your advertising.

3. ROIbot will then give you a new URL to use in place of your target URL.

4. Promote using this new URL and let ROIbot track the results.

I'm embarrassed by how simple this is. What I recommended in my old "Tracking Tricks" article took about 3 pages to explain and actually did *less* than what ROIbot can do for you. Isn't that simple and cool?

Now, here are some added benefits and some cool ways you can use this new tool:

1. Do you participate in any affiliate programs? Chances are, the affiliate program does not provide you with adequate tools to keep track of your marketing campaigns. Further, if you are participating in a pay per click program, you can use ROIbot to double check the number of clicks and keep your affiliate program manager honest.

2. All ROIbot campaigns are also automatically rated in the "Web's Most Clicked" independent rating system. This is a cool new way to measure Internet trends and popularity levels. You'll get tons of free traffic when you're listed there:

Roibot.com

3. Have you ever wondered which browsers and operating systems people visiting your site were using? ROIbot will give you this information and break it down by campaign. Now, whenever someone says "x percentage of the net is using x browser or x OS", you can say, "that's funny, according to my ROIbot report, it's really...." This makes you B.S. proof.

4. Do you use opt-in email to advertise your site? Now you can know exactly how many clicks occurred as a result of each of your email campaigns. If you pay for any type of email advertising, this is a must.

Some advertising companies are very deceptive about the results of your ad campaigns. For example, I once consulted for a company that ran a top level ad in a newsletter that claimed the message went to 200,000+ recipients. We tracked the campaign and it brought in less than 20 clicks. Of course we never advertised with them again. If we hadn't tracked it, we never would have known!

Campaigns like that can bleed your business to death. A tracking tool like this can be used to protect yourself. Now you can know definitively which campaigns work and boost your ROI.

5. The same can be said for banner ads. I would *never* trust the tracking software provided by the company that's selling me the ads. That is even if they provide tracking at all. Frankly, I don't care how many impressions were delivered. I want to know how many valid clicks came in for every dollar spent.

Apply this information to your marketing immediately. I promise that if you follow my advice your profits will increase and you will save hundreds of man hours. But you have to do it!

All the best,
Mark

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Mark Joyner CEO Aesop.com

Visit his site now:
Roibot.com

============CHECK THIS OUT==============

International Association of Home Business Entrepreneurs:

http://www.workathomebiz.info/iahbe.html

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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Folks I sent you a little tool the other week called Gator.com.

I have since discovered and read that this utensil although useful throws up a lot of ads and also tracks your buying habits in order to sell you their advertisers' products. If you don't mind seeing the odd ad in your browser (Im sure you're used it by now:-)) then by all means continue to use it.

The good news is that I have found a much better tool that does what Gator does and much more without the ads. AI RoboForm is a password manager and one-click web form filler with some serious Artificial Intelligence inside.

Go to:
http://www.roboform.com/

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REVIEW: Products or Services
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MPAM

I recently just signed up for this FREE traffic generator and from what I see so far it has the potential to create 1000s of hits to my various websites. It entails joining around 50 different free programs and can take a couple of hours to set up but from what I see it will be well worth the effort in the long run.

The success of this venture is based on exit and click thru programs organised in a certain way to produce exponential traffic growth with very little effort.

They don't promise INSTANT success (The less hype the better) but considering the fact that this is free to join and set up, I believe that I have nothing to lose and neither will you. A word of warning, you can save yourself hours of entering in your information to the various programs that you MUST join by downloading Roboform (See Tidbits above)

For more info:
MPAM Site

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Most Recent Blog Entries

3 Super Powered Ways to Drive Traffic to Any Website in Any Niche
3 Super Powered Ways to Drive Traffic to Any Website in Any NicheMost burgeoning online marketers are expecting to learn shortcuts and secrets to a profitable online business.There’s no doubt that there are overnight successes in this business but they are not the norm. Most of us have worked long and hard to build our [...]

Making Extra Cash from Your Home Business
Making Extra Money Online from a Home Based BusinessThere are virtually unlimited ways to make a few extra dollars in your spare time on the net.This is not to say it is easy but there are thousands of ordinary men and women making spare cash to help pay for the groceries and utility bills.There are [...]

Factoring Costs into Your New Home Business
How Much Will My Home Business Cost?How much your burgeoning home business is going to cost is a massive aspect of settting up online. My blog and website primarily deals with online home businesses and so we will stick to that area.Many people are put off by high priced business opportunities and settle on something [...]

Only 3 Things Needed for a Home Business
Only 3 Things Needed for a Home BusinessBasically you need 3 things to setup your own home business. Obviously there is more to making your work at home business successful than following the three steps below but it’s helpful that you understand the basics before proceeding further with your new enterprise.1. A domain name. I [...]

Persistence is Crucial in Any Internet Business
Persist, Persist, Persist if You Want to Grow a Successful Online BusinessI have written a variation of this article on at least 6 other occasions but frankly the message still isn’t getting through. Well, not going by some of the messages I receive daily from prospects endeavoring to setup their own internet businesses.What most don’t [...]

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FREE: Products, Services, Downloads
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How to earn money with affiliate programs:
http://ebookdirectory.com/books/SBI-AG.zip

This E-Book was donated by Noel Hynes of E-Book directory website. Find many great FREE downloads at his site:
http://www.ebookdirectory.com

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From our Readers: Please send your comments or home business tips with links to readers@home-business-tips-newsletter.com and I will place the best here weekly.
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Maybe sometime you could show me how to set up a newsletter. Yours is definitely top of my list and I look forward to it weekly.
cormerant147@aol.com

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GUEST ARTICLE - How To Start a Small Business
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By US Small Business Administration (SBA)

Starting and managing a business takes motivation, desire and talent. It also takes research and planning.

Like a chess game, success in small business starts with decisive and correct opening moves. And although initial mistakes are not fatal, it takes skill, discipline and hard work to regain the advantage.

To increase your chance for success, take the time up front to explore and evaluate your business and personal goals. Then use this information to build a comprehensive and well-thought-out business plan that will help you reach these goals.

The process of developing a business plan will help you think through some important issues that you may not have considered yet. Your plan will become a valuable tool as you set out to raise money for your business. It should also provide milestones to gauge your success.

Getting Started

Before starting out, list your reasons for wanting to go into business. Some of the most common reasons for starting a business are:

You want to be your own boss. You want financial independence. You want creative freedom. You want to fully use your skills and knowledge. Next you need to determine what business is "right for you." Ask yourself these questions:

What do I like to do with my time? What technical skills have I learned or developed? What do others say I am good at? Will I have the support of my family? How much time do I have to run a successful business? Do I have any hobbies or interests that are marketable? Then you should identify the niche your business will fill. Conduct the necessary research to answer these questions:

What business am I interested in starting? What services or products will I sell? Is my idea practical, and will it fill a need? What is my competition? What is my business's advantage over existing firms? Can I deliver a better quality service? Can I create a demand for my business?

The final step before developing your plan is the pre-business checklist. You should answer these questions:

What skills and experience do I bring to the business? What will be my legal structure? How will my company's business records be maintained? What insurance coverage will be needed? What equipment or supplies will I need? How will I compensate myself? What are my resources? What financing will I need? Where will my business be located? What will I name my business?

Your answers will help you create a focused, well-researched business plan. that should serve as a blueprint. It should detail how the business will be operated, managed and capitalized.

One of the most important cornerstones of starting a business is the business plan. Once you have completed your business plan, review it with a friend or business associate. When you feel comfortable with the content and structure, make an appointment to review and discuss it with your banker. The business plan is a flexible document that should change as your business grows.

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US Small Business Administration (SBA)

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WORDS OF WISDOM
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Great spirits have always encountered violent opposition from mediocre minds.

--Albert Einstein

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Submit your URL! An Internet search site and an Internet marketing solution! Sponsors advertisements permit heavy marketing of this directory. Add your site and support our sponsors today:
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Subscriber Management / Contact Information
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Copyright 2003 - Mal Keenan All Rights reserved
http://www.home-business-tips-newsletter.com/

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Mal Keenan
home-business-tips-newsletter.com/
Email:publisher@home-business-tips-newsletter.com