Date May 11th 2004
Volume 1
Issue #44
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> VIP Ad
=> A note from Mal Keenan (Newsletter publisher)
=> Top Sponsor Ads
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Success Article
=> Words of Wisdom
=> Classified Ads
=> Disclaimer
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to those of you who have joined us since our last issue of HBT Newsletter.

Well, it's been a few weeks since our last issue and the busier I get the more likely it is that I will change HBTN from a weekly to a monthly issue. The weekly thing just ain't happening at the minute.

I become part-time in my offline job come June so I will postpone any decision til then.

Most of my time is taken up answering emails from interested prospects and although I have canned answers for many of the questions it still has become a big task. How do you manage your email?

I have become a member of the Presidents club in SFI which is a major achievement for me and my next goal is to make Group leader by the end of the year, this will greatly improve my income.

How are things with you? Let me know:-)

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

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P.S
Download my E-Book which sets out the steps to success that has led to my four figure per month income:
http://www.homebusinesssuccessvehicle.com/hbsvehicle.exe

P.P.S.
If you find this newsletter helpful please pass it on to your friends, colleagues, affiliates and whoever else you can think of.;-).

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FEATURE Article - Anchor Text Optimization
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By Jagdeep. S. Pannu

"Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic."

If you have done some serious reading about your website's optimization, you probably would have come across the reference to the phrase "optimization of anchor text". This article discusses the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

What is Anchor Text?

Anchor text is the visible hyperlinked text on the page. Let's take this example:

Please examine our SEO Case Studies for validation to evaluate our Search Engine Optimization capabilities.

Here the words "SEO Case Studies" and "Search Engine Optimization" are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and http://www.seorank.com respectively. The words within the visible links, "SEO Case studies" and "Search Engine Optimization", are called the anchor text.

In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text "SEO case studies" indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.

Anchor Text Enhances the Relevance of the Target Page

Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.

Search Engine Algorithms like Anchor Text.

The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: 'allinanchor:keyword', which picks up text only from within the anchor text of indexed pages. This further implies that Google's algorithm is configured to index anchor text as separate queryable data, thereby making it evident, that Google considers it an important pointer to page relevance. Our internal research leads us to believe that weight given to anchor text has been raised recently in the Google algorithm. With these changes, it is possible to enhance your website's ranking by using the right keywords in anchor text.

It has also been studied that anchor text, whether from external, or internal pages, is important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text.

How to Optimize Anchor Text Within Your Site

Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text. When linking to internal pages, it is better to hyperlink relevant keywords instead of linking unrelated common words. A common lapse is the hyperlinking of the common words like "here" instead of content related keywords. For example in the sentence:

"Read all about Anchor Text here", the tendency is to link "here" to the anchor text content URL whereas the best way is to link " Anchor Text ".

This is important because you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. For delivering relevant results, robots are hungry for anchor text so it is always a great idea to hyperlink important keywords to help search engines deliver relevance. Always restructure sentences if keywords don't fit in anchor text.

Using Keywords in Natural Text to Create Anchor Text

You can also locate (or insert) important keyword phrases in your page's natural text and link it to relevant target pages of your site. Consider the paragraph below. Notice how highly relevant keywords can be converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site:

You can also locate (or insert) important keyword phrases in your page's natural text and link it to relevant target pages of your site. Consider the paragraph below. Notice how the highly relevant keywords ( underlined) can be converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site.

Search Engine Optimization is an important part of any search engine marketing initiative. Some people believe that submitting the site to search engines alone is sufficient in getting top-10 ranking. This is not true. Search engine submission only announces your site's existence to search engines. To get a good search engine ranking, it is important that you carry out Title tag optimization, Meta tags optimization and anchor text optimization of your website amongst other SEO techniques.

While the above example seems like overkill, this is just to illustrate how you can accommodate your important keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.

Optimizing Anchor Text of External Links

Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.

The "title" which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also helps search engines give you a wider keyword coverage.

When soliciting external links, it is better to provide your own "cut and paste" HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.

Consider the following examples:

Website Promotion & Search Engine Optimization SEO Rank provides Website promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites requiring Search Engine Optimization & Ranking http://www.seorank.com/seo-programs.htm

Search Engine Promotion and Link Building Services SEO Rank offers Search Engine Promotion, SEO, and Link Building services for small to large online businesses. http://www.seorank.com/seo-services.htm

Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site's individual pages depending upon the theme of that page.

Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site's ranking. As the number of such inbound links increase, so will your site's ranking in SERPs.

Anchor text therefore comes on top of the checklist in your SEO initiatives.

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About the author:

Jagdeep.S.Pannu
I am but a novice, to the ocean of knowledge:
http://www.seorank.com

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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Messy Desktop?

Do you have way too many icons on your desktop? You probably only have a few that you really use on a regular basis, so why not keep the other ones handy, but hidden?

Well, it can be done by putting a little folder on your desktop and dragging any infrequently used shortcut icons to it. Here's how:

1. Right-click the desktop and select, New, Folder.

2. Name the new folder "Other Folders" (no quotes) or something similar.

3. Now, drag any icons that aren't being used on a regular basis to the folder. Some of the icons are stubborn and refuse to live anywhere but the desktop, so you'll find you can't move them. Most of them will make the transition however with no complaints.

That's it. A much cleaner desktop! If you need one of those little shortcuts, open the Desk Drawer folder and there they are.

(This weeks' tidbit was taken from Bob Osgoodby's "Tip of the Day" http://adv-marketing.com )

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SUCCESS ARTICLE - The 5 Words That Are Ruining Your Life
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By Sopan Greene, M.A.

How would you like to stop feeling like your life isn't good enough? (I realize advertisers would go broke if this happened, but it's better for you!) Imagine feeling joyful, whole and complete when you look in the mirror at the end of the day.

What if I showed you how you're consciously creating circumstances and beliefs everyday that give you results you aren't happy with? Would you like to change it?

It's much simpler than you think. It all begins with the words you choose to use. By changing what you do and don't say, you'll start to create a much brighter future and more peaceful present right now. I'm going to reveal the 5 words to you that are bringing the most stress and frustration into your life. Over time using these words ruins your life by creating a ton of unnecessary mental suffering.

The 5 words I invite you to eliminate from your vocabulary right now are: want, need, can't, should and good enough (okay, these are two words but they're together so lets pretend they're one word for counting's sake. Thanks.).

If you just stopped using the word 'want' you would transform your life beyond belief. Do it for just one day. You're going to be amazed at how many times an hour you (and everyone else) says "I want...."

When you say "I want..." you instantly create a feeling of lack within yourself. In reality you aren't lacking anything, but when you want something you subconsciously believe that you have a hole that can only be filled by getting what you want. This is the source of a lot of addictions that cause people to consume too much food, sex, drugs, alcohol, entertainment or whatever their personality has a hankerin' for.

"Need" is an extreme version of 'want.' You don't need anything beyond food, water, shelter, clothing and love. Everything else is icing on the cake.

Along these lines it's helpful to remember that more than half of the worlds' population goes to bed hungry every night. So if you think you need a $3,000 HDTV, realize that you would like it but you don't 'need' it.

'Can't' is a limiting belief based on past experience. We all know the past doesn't determine how we create the present or the future, but a lot of us live like it's true. I invite you to re-examine what you think you can't do.

I grew up being told that I couldn't do mechanical things because my brother was labeled as the "mechanical one" and I was labeled as the "studious" one. In my twenties I finally challenged that belief because I had to in order to take care of myself. Guess what? When I challenged that theory I discovered I could do a lot of things I never tried because I was always told I wouldn't be able to do them.

Remember that you can be or do anything you commit to being or doing. Some things will come more naturally to yoiu than others, but you have the power to always be and do your best.

You've probably heard the phrase "Stop shoulding all over yourself." 'Should' is a word we use to exert power over ourselves and others through guilt. The funny thing is that we tell ourselves what we 'should' do even more than we do it to other people.

If you catch yourself before you 'should' on yourself you'll see that the 'should' that feels so important is just another belief that you can choose to change.

Our minds can be our worst enemies. Our minds are constantly making up stuff about whats good/bad, right/wrong, important/irrelevant, etc. We are run by these beliefs, many of which are arbitrary and constantly changing.

Think about an issue that tends to worry you over and over. Why is this worry imprisoning you by creating a ton of stress when a lot of other people aren't even aware of it?

We all pick different issues and beat ourselves up about getting these issues done, getting them right, takig care of them etc. They only feel important to us because our minds made up that they're important issues. At the same time we're totally unaware of other issues that other people are constantly worrying about. It's silly and it also causes heart attacks.

The most problematic two words ever put together are 'good enough.' What exactly is good enough? Nothing is. Is doesn't exist. It's a subjective choice that's like a carrot on a stick that is impossible to achieve. It moves farther away with every new accomplishment.

'Good enough' is an American complex. It may exist in other countries (though the Spanish language doesn't even have words to describe it), but in America it's in the air we breathe.

Most Americans feel like they're 'not good enough.' But if you ask them (or yourself), "What would be good enough?" they're dumbfounded. They don't have an answer as to what signifies achieving 'good enough.'

All they know is that they can find millions of other people who appear (key word) to have things they don't have. They think that if they had all these things, maybe they would be good enough ...until they see something else they don't have that they think they want, need, can't get or should have.

I invite you to choose one of these words a day to stop using. Catch yourself before the word leaves your lips. If the word gets out simply correct yourself with a powerful positive statement.

If you're about to say, "I want to go to the movies," then instead simply say "I would like to go to the movies." or "I choose to go to the movies." Now you're using words that create possibility and express responsibility. Doesn't it feel better when you speak like this? Yes, it does. It's because your speaking from a place of power.

It's your life. Choose to create it with words that reflect the responsible, powerful masterful spirit that you are.

About the author:
Are You Ready To Enrich Your Life& Empower Your Spirit? Grab your e-mail course: "How To Get Inspired Enough to Change?!" along with 2 eBooks: "Inspired Enough to Change?: 8 True Stories About Real People" and "The Inspired Enough to Change?
http://www.InspiredEnoughToChange.com

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WORDS OF WISDOM
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The monotony and solitude of a quiet life stimulates the creative mind

-- Albert Einstein

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Disclaimer
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This newsletter is not responsible for the above ads. We try to screen the ads as best as possible. Use your own discretion when replying to a classified ad. We also disclaim any liability for the use of any contributed information contained herein.

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