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Welcome to your next issue of "Home Business Tips
Newsletter" The TRUTH about successful online home
business marketing.
Date April 6th 2004
Volume 1
Issue #43
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/
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IN THIS ISSUE
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=> VIP Ad
=> A note from Mal Keenan (Newsletter publisher)
=> Top Sponsor Ads
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Success Article
=> Words of Wisdom
=> Classified Ads
=> Disclaimer
=> Subscribe/Unsubscribe information
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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to those of you who have joined us
since our last issue of HBT Newsletter.
When's the last time you checked your affiliate links?
It has come to my attention lately that there is a major problem affecting my clickbank affiliate links which is probably costing me a lot of sales.
Clickbank is denying that there is a problem which makes things worse. Basically visitors to one of my clickbank affiliate sites are getting a 403 page error every few clicks.
You should check your links fairly regularly in order to identify any problems sooner rather than later.
If you are getting regular sales with any program and then realise that things seem to stop or slow down dramatically then have a quick check of all your marketing resources and ensure that all is well with your links.
I have opend up a forum post dscussing this problem and I find that I'm not the only one. You can read more here: http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=17087
Til next time
Your friend in success
Mal Keenan
http://www.freeadvertz.com
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P.S
Download my E-Book which sets out the steps to success that
has led to my four figure per month income:
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P.P.S.
If you find this newsletter helpful please pass it on to
your friends, colleagues, affiliates and whoever else you
can think of.;-).
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FEATURE Article - The Ten Commandments of Internet Marketing
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By Craig Lock
"Give a man a fish and you feed him for a day; teach him to use the Internet, and he won't bother you for weeks." - anon
Introductory Thoughts:
I hope that the following article based on our experiences may be informative and/or helpful in your online marketing.
A successful online business isn't built overnight; but is the result of many late nights. If anyone says that they can teach you to make a substantial amount of money without hard work, realize they are talking through "a hole in the head and are out of their trees".
After five years doing it, here are my TEN COMMANDMENTS setting out how to conduct business online (in spite of the recent demise of so many "high-profile dot-bombs"- ready availability to large amounts of capital, I believe, can be a big disadvantage to the small/home business cyber entrepreneur):
Now time to "get straight into it"...
1. Understand that technology should help you achieve your business and personal goals. It is merely a tool to move you forward with your vision: a "means to an end" to HELP and enable you, rather than being an end in itself, (or perhaps even be a disabler to "untechnos" like me). So make modern technology work to it's highest potential for you and your business. Spend time learning about various computer programmes and applications (hard though it may be for the 'technically challenged'). Then "use it repeatedly , so you don't lose it!" Accept that the vast majority of www. users are not "technofreaks" (like my "geek associate", Bill) and have great difficulty learning new computer procedures. Well, I certainly do (just ask Bill)!. However, by making a conscious effort and with discipline and effort the habit ingrained makes it easier and easier, as your confidence grows in leaps and bounds.
2. Don't take the competition for granted...and don't "knock" them. Never ever! Accept that no business can be the best in every facet. The convergence of computer, media, entertainment and communications means the underlying structures of the computer world will change rapidly and soon... or so my "technogeek" associate, Bill (not Gates) says. The TV/computer/music center is not far away, I hear.
The net is a world wide market-place, so don't be too zenophobic (now that's a really big word, that I tried very hard to bring in). I think many Americans (and New Zealanders too) think that theirs is the only country on earth in which to trade and is the centre of the world... and we're nearly falling off the bottom near Antarctica!
However, we can all compete fairly ("fairly") against the competition by transcending international boundaries on a "global level playing field" - whereby even the "little guys" can take on the big corporations around the world (except for their massive marketing budgets, of course!) . It may mean adjusting your marketing efforts to take into account some cultural differences (like my rather 'weird' sense of humor, or different spelling - although it's the same English language). However, I believe people around the world have more in common than their differences. Common aspirations, eg. security, to do their best for their children, etc. Enough philosophical digression, Craig... and back to your point...
Here in "Sleepy Hollow" (with one of the highest unemployment rates in the country) in little provincial New Zealand near the bottom of the world, we sell our various products around the globe in response to customer needs.
3. Consolidate your business by focusing on what you do best. Don't try to be "all things" to your customer, nor try to offer too many products. Concentrate on perfecting and marketing your "best sellers" in your CORE business activities. That is the area which produces the most profitable results for your organization. (remember the "80-20 rule" - 20% of your activities produces 80% of your results/profit and vice versa!). For us it's creative writing courses.
Define your "USP" (or "unique selling proposition") - a "fancy" term loved by "those marketing types". What is the key, that makes your product or service really special?
Now for one rather more philosophical...
4. Honor your parents, your teachers and your communities and especially your family. Family is most precious of all and strong and stable family units make for a strong and stable country. Parenting, I believe is the most noble occupation of all - and parents want their children to be safe on line, so supervise them closely. Teach them responsibility in internet usage... so they don't push your telephone bill sky high (as my dear boys do - but then that's the price of having and educating children - a tax on sex!). Teach your children well (as Crosby, Stills, Nash ... and Young used to sing so melodiously) and wisely. Let them learn that the net is a great EDUCATION tool for the present and the future and they could be learning "practical skills on the job" and preparing for a future technological career.
5. Do not send spam (sending masses of unsolicited e-mail) - under any circumstances. You are likely to be cut off by your server. I find it rather irritating receiving "mountains" of spam and simply delete all unsolicited e-mail selling products and services... and wouldn't you do likewise; because it just clutters up your mailbox?
6. Do not launch your product before the market is ready for it. Test the market first by doing a survey. Ask yourself: Is there a NEED for your particular product? In what way is it distinctive (and superior) to the competition (world-wide, remember!)? Have all your systems in place to market it... then always remember, all products have a definite life cycle...and some are relatively short.
7. Take the business of internet marketing seriously. The world online population is exploding daily and exponentially (big word, eh...but what does it mean?). I'm not sure how many people are online world-wide, but think it may be in the order of 150-200 million at present and increasing daily. In addition, I "guess" there are a similar number of web sites (and many more pages) "up there in cyberspace". So the competition is "pretty stiff"! As the "cyber-revolution" gathers momentum, imagine if everyone is online one day? Impossible perhaps, but who knows! What will that do for your business and you? An unlimited target market for your PRODUCTS - if you are still going strong by then. VERY EXCITING!
8. Have an effective web presence. Your site should explain immediately what the visitor will get for their time online. If it is not clear WHY they should stay, they'll leave before they try to find out. Therefore make your site as interesting and informative as you can. I've seen many sites, where I don't know the webmaster's objective, their purpose. Are they purely for information, or trying to sell something? Make sure your site loads quickly, because people soon get tired of waiting in today's fast /instant (coffee) world.
9. Always remember MARKETING YOUR PRODUCT EFFECTIVELY is the key to the success of your business. If you don't get adequate results, you'll soon be out of business... as recurring bills in the post-box without income to pay them soon take all the fun out of your venture into "cyber" self-employment.
I spend at least two hours a day purely on internet marketing: mainly through my various article submissions to various lists. Most effective!
Don't forget to use traditional methods of marketing to promote your business, as in advertising (radio, news- papers, brochures, and the most effective of all, word of mouth in your local community). The two strategies (both on-line and off-line), I believe, work best together in your marketing plan. I plan to do more off-line advertising, by allocating a portion of revenue to marketing, as it comes in.
Even if you have the greatest product in the world, you will never sell anything if you don't tell people about it. It's like having a billboard in the middle of a forest or a desert. An example: Just because you have a phone number in the phone book, doesn't mean that a stranger will call you. So it is absolutely vital that you advertise effectively to bring people to your site; because without advertising, there will be no TRAFFIC... and without prospects there will be NO SALES. And without sales there will soon be no business!
...and finally and most importantly,.
* 10. We are at the forefront of one of the most innovative and far-reaching inventions in human history. The net is the most cost- efficient, INSTANTANEOUS, EXCITING and effective way of marketing products and services around the globe through modern telecommunications. We live in one of the most exciting times in human history; so exploit the AMAZING POWER of the internet to reach hundreds of thousands of people and perhaps even millions around the world. Use your creative energies and imagination to the fullest, by thinking of new ideas of how to market your particular products. I keep a notebook by my bedside and leave to my creative subconscious mind just before I go to sleep. And we all have great powers of imagination as the source for creative ideas, through the amazing power of the human mind. Share them to make the lives of other people around the globe easier in some way.
Summary:
I believe INTERNET MARKETING is the KEY to internet success, especially if you have a limited marketing budget, like us. As mentioned, I allocate at least two hours a day purely to internet marketing, through submitting my articles on numerous subjects to various ezines and publishing resources. I find it by far the most effective way of free advertising to get traffic (= SALES) . Always remember to have a resource box at the end of each article, together with your web site address.
Carefully monitor what's working for you and what's not on a regular basis.
REVIEW YOUR STRATEGIES REGULARLY.
FOCUS ON WHAT ACTIONS GET THE BEST RESULTS.
Remember Bill Gates' wise words: "There'll be two types of business in the year 2000 : those online... and those out of business.
A few final words to summarize...
There are no 'magic secrets', and there is nothing mystical about making money online. Other than the advertising budget, it's a level playing field around the world and anyone, like the self-employed entrepreneur working from home, like you and I, can compete with the "big guys". And we have ONE BIG ADVANTAGE: These corporations are too unwieldy to react swiftly to changing circumstances and markets. So we "one and two man bands running our technology through number eight fence wire have got the jump on them".
With heaps of hard work, dedication, discipline and a little perseverance, I believe absolutely anyone can achieve online success, even taking on the big corporations. At Eagle Productions, working in association with Bill Rosoman of the New Zealand Enterprise Centre and Nugrow Technologies, we've done it all on an absolutely "shoestring" budget (no-one could believe the story!), lots of hard graft and heaps of pure faith. We have been reasonably successful to date (the past six years), but have hopes of far greater success in the future. No matter, we are enjoying the journey in a totally new field and are having great fun learning and extending ourselves each day. I hope you too take pleasure and have great success as you travel along your very individual journey in "cyberspace".
No matter where you may live on this planet, cyberspace can produce income to so many "budding netrepreneurs" . The www gives 'ordinary people' without much capital, like you and I, a great BUSINESS OPPORTUNITY: the opportunity of self employment (and of a life-time) by reaching out to a GLOBAL market-place. Each one of us has a responsibility to ourselves and our families. It is up to each one of us to reach out and help many people around the world through being innovative and original in our ideas... and the money we earn from selling our array of unique products can be used for many good purposes, like perhaps even helping others achieve their dreams. In doing that, WE WILL BE MAKING THE MOST USE OF OUR UNIQUE (God-given) ABILITIES.
The successful cyber entrepreneur of today could well be the equivalent of the Rockefellers, Vanderbilts, Kennedy's, Paul Getty's and Henry Ford's of yesteryear, especially in the new ENTREPRENEURIAL (nice big word) AGE, which I believe, is even more important (and a more appropriate term) than the information age.
N. B: Use the Internet to build a better world - to make a difference, your life to count in some way to help others. Your efforts, what you do TODAY could repay you (as well as others) a hundred-fold tomorrow...and there is just one rule:
If you really BELIEVE in your product (as well as yourself, of course), then get onto the playing field (or perhaps you Americans call it "the ball-park") of cyberspace. Then as the famous shoe ad says,
JUST DO IT WITH EVERYTHING YOU'VE GOT AND BE HAPPY!
GOOD LUCK.
P. S: "We can all use the internet to reach out to the "global community" and build a better world in this new "Information Revolution" that is upon us. Let's use it wisely, respect our diversity and unique cultures; but celebrate a new world in union. One where, like your founding forefathers in America, you can first celebrate the Independence Day of the strong burning creative spirit that lies deep within every one of us. If this spark is set alight, it is a flame that will burn long and brightly for future generations and make your personal VISION of the future a REALITY... and perhaps even fulfill YOUR UNIQUE DESTINY on this planet."
"You will do foolish things, but do them with enthusiasm." - Colette
"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson
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About the author:
Craig Lock has been marketing products online for the past
six years. Craig is a writer, who believes in sharing
information, as well as encouraging and helping others to
find their talents and gifts, to strive for and accomplish
their dreams in life - whatever they may be. Visit Craig at:
http://www.craiglock.com
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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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You can access programs from the 'start' menu faster, by
creating desktop shortcuts. You can then click on programs
regularly used direct from you desktop.
Go to 'start'--'programs'. Right-click on the program you
want to create a shortcut to. Keep the button pressed down
and drag the program to the desktop. When the pop-up window
appears, click on 'create shortcut here'. The shortcut icon
will then appear on your desktop.
All my business tools are placed on my desktop for easy
access.
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Home Business Blog Musings
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Here Now!
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Most Recent Blog Entries
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SUCCESS ARTICLE - Fifteen Inspiring Qualities of Leadership
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By Craig Lock
Are you a leader of men (and women)? At least, do you believe that you have leadership potential? Do you WANT to be a leader, or a follower? If you want to be a "'great' leader of men", here are a few thoughts on the qualities needed.
When we think of the word leader, we usually immediately think of the concept of POWER. Your great passion might be to become a leader. It will certainly give you power - not within yourself necessarily, but over others. (Do you have a "Napoleon complex" - to lead "for it's own sake", perhaps?).
To be a leader, first you must really WANT to. A great DESIRE is the key here. You must be really "hungry" for the position and pursue leadership with great determination - with all the means at your disposal. That is, using all your powers, qualities (see below) and potential. With a strong DESIRE you will, as long as you have the following personal leadership qualities:
1. Unwavering courage.
2. Self control.
3. Always keeping a sense of justice (and fairness) towards others.
4. Definiteness of decisions.
5. Leaders have a clear vision of the future they wish to CREATE. All their decisions are in alignment with their over-riding objectives and move them in this direction.
6. Definiteness of plans (ie. a grand sense of PURPOSE). A leader then works their plan by putting it into ACTION.
7. Leaders are BELIEVERS: Firstly in themselves and in the Universe's plan for their lives. They have a strong sense of destiny.
8. Leaders have a habit of doing more than they are paid for. Effort and sacrifice gets them to a position of authority in the first place.
9. A pleasing personality (my saving grace to get me out of my frequent scrapes, deep in the "smelly brown stuff"!). People LIKE the people they follow... and will do anything to help for great inspiring leaders (even to death).
10. Empathy, sympathy and understanding. As the Spanish (and my dear mother) would say, "being 'sympatico'" towards other people, by taking their feelings into consideration. This is the difference between "thinkers" and "feelers". Thinkers are logical, analytical types, who usually do well in business. Feelers, like me, are far more emotional and creative people ("unbalanced" perhaps?). What type of person are you?
11. Mastery of detail. I'm hopeless on that one; so need plenty of help in that area. I'm a "grand picture person", who has no idea of the number of bolts needed to build my bridge. I would never walk on it after finishing it anyway!
12. Willingness to assume full responsibility for one's decisions - no matter what may go wrong!
13 ("lucky"). Co-operation (full) with others in seeing one's plans, the grand vision come to fruition.
14. Leaders are PASSIONATE people, who live with great enthusiasm. Eliminating options will help you find your passion, your niche in life by initially pointing you in the right direction. I've been using the process of elimination for years and years and I'm slowly getting there. At least I think so! If you don't know your passion, knowing what you don't want is a step in the right direction. I've worked out, that I don't really want to be a "leader" - preferring "to quietly do my own thing" in writing books, that will "make a little difference in the world by reaching out, touching and hopefully even inspiring others. That is "me" and what makes me happiest. Many years after writing those words, I still don't feel any great, nor definitely an overwhelming desire, or "calling" to be such a person as a leader... but just feel "called/destined" to quietly work away at sharing my various writings to hopefully inform, help and encourage people (and perhaps even inspire) around the globe through the internet... but who knows what God has in store for my life! (written originally in Nov 2002, but it's now March 2004). Time marches on...and waits for no man.
And finally...and most importantly,
15. Great leaders have great INTEGRITY. Vitally important! * So after reading all that, you still want to become a leader. Good! You're a brave person who will go far; because, I believe, there is a definite lack of "quality inspirational leadership" in today's societies - throughout the world! I strongly believe that today's "chaotic" world desperately needs people with VISION, effective leaders to make a difference, a better world? Where is another Nelson Mandela or Martin Luther-King to stand up for what's RIGHT, no matter the consequences... with ultimate integrity - to build bridges, rather than barriers between peoples... to see distant horizons, rather than borders in this incredible and still beautiful world of ours?
Enough "waffling", Craig...time to end off...
Whether you want to be a follower...or a leader... Just work really hard in ALL areas of your life, doing your very best; then submit fully to God's plan for YOUR life, in seeing the "big picture", when things go wrong, as they often do down the "river of life". I truly believe, that if we are open to SPIRIT, we will be led and be used in amazing ways that God wants. Just pray and meditate for direction and TRUST God, or whatever you understand the Divine to mean to you personally: whether, the Universe, Great Spirit, the Ultimate Source, Life, Infinite Intelligence or Higher Self for guidance... and in the stillness, silent (yet extremely powerful) words WILL be spoken to your heart and to the depths of your soul. Sounds really "airey/fairey" that "stuff", Craig (but it works for me!).
God bless you all in finding, then following your personal "purpose, calling or even destiny in life".
"Live the vision of what you are CAPABLE of being."
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About the author:
The various books that Craig "felt inspired to write" are
available at:
http://www.bridgeniche.com/southern-african-experience/index.htm
and
http://www.bridgeniche.com/get-motivated-now/index.html
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WORDS OF WISDOM
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There is no shame in having fallen. Nor any shame in being born into a lowly state. There is only shame in not struggling to rise. And also shame for not wishing to attain better. Or not dreaming about it and praying for it.
-- Samuel Amalu
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