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Volume 1 Issue #43

Welcome to your next issue of "Home Business Tips Newsletter"
The TRUTH about successful online home business marketing.

Date April 6th 2004
Volume 1
Issue #43
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> VIP Ad
=> A note from Mal Keenan (Newsletter publisher)
=> Top Sponsor Ads
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Success Article
=> Words of Wisdom
=> Classified Ads
=> Disclaimer
=> Subscribe/Unsubscribe information

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===================================
A Note from Mal Keenan
===================================

Greetings friends,
As always a warm welcome to those of you who have joined us since our last issue of HBT Newsletter.

When's the last time you checked your affiliate links?

It has come to my attention lately that there is a major
problem affecting my clickbank affiliate links which is
probably costing me a lot of sales.

Clickbank is denying that there is a problem which makes
things worse. Basically visitors to one of my clickbank
affiliate sites are getting a 403 page error every few
clicks.

You should check your links fairly regularly in order to
identify any problems sooner rather than later.

If you are getting regular sales with any program and then
realise that things seem to stop or slow down dramatically
then have a quick check of all your marketing resources and
ensure that all is well with your links.

I have opend up a forum post dscussing this problem and I
find that I'm not the only one. You can read more here:
http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=17087

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

Contact Information:
MSN Messenger ID:malkeenan@home-business-tips-newsletter.com
Yahoo Messenger ID: malkeenan
ICQ Messenger: 320294353

P.S
Download my E-Book which sets out the steps to success that has led to my four figure per month income:
http://www.homebusinesssuccessvehicle.com/hbsvehicle.exe

P.P.S.
If you find this newsletter helpful please pass it on to your friends, colleagues, affiliates and whoever else you can think of.;-).

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===================================
FEATURE Article - The Ten Commandments of Internet Marketing
===================================

By Craig Lock

"Give a man a fish and you feed him for a day; teach him to
use the Internet, and he won't bother you for weeks." -
anon

Introductory Thoughts:

I hope that the following article based on our experiences
may be informative and/or helpful in your online marketing.

A successful online business isn't built overnight; but is
the result of many late nights. If anyone says that they
can teach you to make a substantial amount of money without
hard work, realize they are talking through "a hole in the
head and are out of their trees".

After five years doing it, here are my TEN COMMANDMENTS
setting out how to conduct business online (in spite of the
recent demise of so many "high-profile dot-bombs"- ready
availability to large amounts of capital, I believe, can be
a big disadvantage to the small/home business cyber
entrepreneur):

Now time to "get straight into it"...

1. Understand that technology should help you achieve your
business and personal goals. It is merely a tool to move
you forward with your vision: a "means to an end" to HELP
and enable you, rather than being an end in itself, (or
perhaps even be a disabler to "untechnos" like me). So make
modern technology work to it's highest potential for you
and your business. Spend time learning about various
computer programmes and applications (hard though it may be
for the 'technically challenged'). Then "use it repeatedly
, so you don't lose it!" Accept that the vast majority of
www. users are not "technofreaks" (like my "geek
associate", Bill) and have great difficulty learning new
computer procedures. Well, I certainly do (just ask Bill)!.
However, by making a conscious effort and with discipline
and effort the habit ingrained makes it easier and easier,
as your confidence grows in leaps and bounds.

2. Don't take the competition for granted...and don't
"knock" them. Never ever! Accept that no business can be
the best in every facet. The convergence of computer,
media, entertainment and communications means the
underlying structures of the computer world will change
rapidly and soon... or so my "technogeek" associate, Bill
(not Gates) says. The TV/computer/music center is not far
away, I hear.

The net is a world wide market-place, so don't be too
zenophobic (now that's a really big word, that I tried very
hard to bring in). I think many Americans (and New
Zealanders too) think that theirs is the only country on
earth in which to trade and is the centre of the world...
and we're nearly falling off the bottom near Antarctica!

However, we can all compete fairly ("fairly") against the
competition by transcending international boundaries on a
"global level playing field" - whereby even the "little
guys" can take on the big corporations around the world
(except for their massive marketing budgets, of course!) .
It may mean adjusting your marketing efforts to take into
account some cultural differences (like my rather 'weird'
sense of humor, or different spelling - although it's the
same English language). However, I believe people around
the world have more in common than their differences.
Common aspirations, eg. security, to do their best for
their children, etc. Enough philosophical digression,
Craig... and back to your point...

Here in "Sleepy Hollow" (with one of the highest
unemployment rates in the country) in little provincial New
Zealand near the bottom of the world, we sell our various
products around the globe in response to customer needs.

3. Consolidate your business by focusing on what you do
best. Don't try to be "all things" to your customer, nor
try to offer too many products. Concentrate on perfecting
and marketing your "best sellers" in your CORE business
activities. That is the area which produces the most
profitable results for your organization. (remember the
"80-20 rule" - 20% of your activities produces 80% of your
results/profit and vice versa!). For us it's creative
writing courses.

Define your "USP" (or "unique selling proposition") - a
"fancy" term loved by "those marketing types". What is the
key, that makes your product or service really special?

Now for one rather more philosophical...

4. Honor your parents, your teachers and your communities
and especially your family. Family is most precious of all
and strong and stable family units make for a strong and
stable country. Parenting, I believe is the most noble
occupation of all - and parents want their children to be
safe on line, so supervise them closely. Teach them
responsibility in internet usage... so they don't push your
telephone bill sky high (as my dear boys do - but then
that's the price of having and educating children - a tax
on sex!). Teach your children well (as Crosby, Stills, Nash
... and Young used to sing so melodiously) and wisely. Let
them learn that the net is a great EDUCATION tool for the
present and the future and they could be learning
"practical skills on the job" and preparing for a future
technological career.

5. Do not send spam (sending masses of unsolicited e-mail)
- under any circumstances. You are likely to be cut off by
your server. I find it rather irritating receiving
"mountains" of spam and simply delete all unsolicited
e-mail selling products and services... and wouldn't you do
likewise; because it just clutters up your mailbox?

6. Do not launch your product before the market is ready
for it. Test the market first by doing a survey. Ask
yourself: Is there a NEED for your particular product? In
what way is it distinctive (and superior) to the
competition (world-wide, remember!)? Have all your systems
in place to market it... then always remember, all products
have a definite life cycle...and some are relatively short.

7. Take the business of internet marketing seriously. The
world online population is exploding daily and
exponentially (big word, eh...but what does it mean?). I'm
not sure how many people are online world-wide, but think
it may be in the order of 150-200 million at present and
increasing daily. In addition, I "guess" there are a
similar number of web sites (and many more pages) "up there
in cyberspace". So the competition is "pretty stiff"! As
the "cyber-revolution" gathers momentum, imagine if
everyone is online one day? Impossible perhaps, but who
knows! What will that do for your business and you? An
unlimited target market for your PRODUCTS - if you are
still going strong by then. VERY EXCITING!

8. Have an effective web presence. Your site should explain
immediately what the visitor will get for their time
online. If it is not clear WHY they should stay, they'll
leave before they try to find out. Therefore make your site
as interesting and informative as you can. I've seen many
sites, where I don't know the webmaster's objective, their
purpose. Are they purely for information, or trying to sell
something? Make sure your site loads quickly, because
people soon get tired of waiting in today's fast /instant
(coffee) world.

9. Always remember MARKETING YOUR PRODUCT EFFECTIVELY is
the key to the success of your business. If you don't get
adequate results, you'll soon be out of business... as
recurring bills in the post-box without income to pay them
soon take all the fun out of your venture into "cyber"
self-employment.

I spend at least two hours a day purely on internet
marketing: mainly through my various article submissions to
various lists. Most effective!

Don't forget to use traditional methods of marketing to
promote your business, as in advertising (radio, news-
papers, brochures, and the most effective of all, word of
mouth in your local community). The two strategies (both
on-line and off-line), I believe, work best together in
your marketing plan. I plan to do more off-line
advertising, by allocating a portion of revenue to
marketing, as it comes in.

Even if you have the greatest product in the world, you
will never sell anything if you don't tell people about it.
It's like having a billboard in the middle of a forest or a
desert. An example: Just because you have a phone number in
the phone book, doesn't mean that a stranger will call you.
So it is absolutely vital that you advertise effectively to
bring people to your site; because without advertising,
there will be no TRAFFIC... and without prospects there
will be NO SALES. And without sales there will soon be no
business!

...and finally and most importantly,.

* 10. We are at the forefront of one of the most innovative
and far-reaching inventions in human history. The net is
the most cost- efficient, INSTANTANEOUS, EXCITING and
effective way of marketing products and services around the
globe through modern telecommunications. We live in one of
the most exciting times in human history; so exploit the
AMAZING POWER of the internet to reach hundreds of
thousands of people and perhaps even millions around the
world. Use your creative energies and imagination to the
fullest, by thinking of new ideas of how to market your
particular products. I keep a notebook by my bedside and
leave to my creative subconscious mind just before I go to
sleep. And we all have great powers of imagination as the
source for creative ideas, through the amazing power of the
human mind. Share them to make the lives of other people
around the globe easier in some way.

Summary:

I believe INTERNET MARKETING is the KEY to internet
success, especially if you have a limited marketing budget,
like us. As mentioned, I allocate at least two hours a day
purely to internet marketing, through submitting my
articles on numerous subjects to various ezines and
publishing resources. I find it by far the most effective
way of free advertising to get traffic (= SALES) . Always
remember to have a resource box at the end of each article,
together with your web site address.

Carefully monitor what's working for you and what's not on
a regular basis.

REVIEW YOUR STRATEGIES REGULARLY.

FOCUS ON WHAT ACTIONS GET THE BEST RESULTS.

Remember Bill Gates' wise words: "There'll be two types of
business in the year 2000 : those online... and those out
of business.

A few final words to summarize...

There are no 'magic secrets', and there is nothing mystical
about making money online. Other than the advertising
budget, it's a level playing field around the world and
anyone, like the self-employed entrepreneur working from
home, like you and I, can compete with the "big guys". And
we have ONE BIG ADVANTAGE: These corporations are too
unwieldy to react swiftly to changing circumstances and
markets. So we "one and two man bands running our
technology through number eight fence wire have got the
jump on them".

With heaps of hard work, dedication, discipline and a
little perseverance, I believe absolutely anyone can
achieve online success, even taking on the big
corporations. At Eagle Productions, working in association
with Bill Rosoman of the New Zealand Enterprise Centre and
Nugrow Technologies, we've done it all on an absolutely
"shoestring" budget (no-one could believe the story!), lots
of hard graft and heaps of pure faith. We have been
reasonably successful to date (the past six years), but
have hopes of far greater success in the future. No matter,
we are enjoying the journey in a totally new field and are
having great fun learning and extending ourselves each day.
I hope you too take pleasure and have great success as you
travel along your very individual journey in "cyberspace".

No matter where you may live on this planet, cyberspace can
produce income to so many "budding netrepreneurs" . The www
gives 'ordinary people' without much capital, like you and
I, a great BUSINESS OPPORTUNITY: the opportunity of self
employment (and of a life-time) by reaching out to a GLOBAL
market-place. Each one of us has a responsibility to
ourselves and our families. It is up to each one of us to
reach out and help many people around the world through
being innovative and original in our ideas... and the money
we earn from selling our array of unique products can be
used for many good purposes, like perhaps even helping
others achieve their dreams. In doing that, WE WILL BE
MAKING THE MOST USE OF OUR UNIQUE (God-given) ABILITIES.

The successful cyber entrepreneur of today could well be
the equivalent of the Rockefellers, Vanderbilts, Kennedy's,
Paul Getty's and Henry Ford's of yesteryear, especially in
the new ENTREPRENEURIAL (nice big word) AGE, which I
believe, is even more important (and a more appropriate
term) than the information age.

N. B: Use the Internet to build a better world - to make a
difference, your life to count in some way to help others.
Your efforts, what you do TODAY could repay you (as well as
others) a hundred-fold tomorrow...and there is just one
rule:

If you really BELIEVE in your product (as well as yourself,
of course), then get onto the playing field (or perhaps you
Americans call it "the ball-park") of cyberspace. Then as
the famous shoe ad says,

JUST DO IT WITH EVERYTHING YOU'VE GOT AND BE HAPPY!

GOOD LUCK.

P. S: "We can all use the internet to reach out to the
"global community" and build a better world in this new
"Information Revolution" that is upon us. Let's use it
wisely, respect our diversity and unique cultures; but
celebrate a new world in union. One where, like your
founding forefathers in America, you can first celebrate
the Independence Day of the strong burning creative spirit
that lies deep within every one of us. If this spark is set
alight, it is a flame that will burn long and brightly for
future generations and make your personal VISION of the
future a REALITY... and perhaps even fulfill YOUR UNIQUE
DESTINY on this planet."

"You will do foolish things, but do them with enthusiasm."
- Colette

"Do not go where the path may lead, go instead where there
is no path and leave a trail." - Ralph Waldo Emerson

------------------------------------------------------

About the author:

Craig Lock has been marketing products online for the past six years. Craig is a writer, who believes in sharing information, as well as encouraging and helping others to find their talents and gifts, to strive for and accomplish their dreams in life - whatever they may be. Visit Craig at:
http://www.craiglock.com

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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You can access programs from the 'start' menu faster, by creating desktop shortcuts. You can then click on programs regularly used direct from you desktop.

Go to 'start'--'programs'. Right-click on the program you want to create a shortcut to. Keep the button pressed down and drag the program to the desktop. When the pop-up window appears, click on 'create shortcut here'. The shortcut icon will then appear on your desktop.

All my business tools are placed on my desktop for easy access.

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Home Business Blog Musings
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SUCCESS ARTICLE - Fifteen Inspiring Qualities of Leadership
===================================

By Craig Lock

Are you a leader of men (and women)? At least, do you
believe that you have leadership potential? Do you WANT to
be a leader, or a follower? If you want to be a "'great'
leader of men", here are a few thoughts on the qualities
needed.

When we think of the word leader, we usually immediately
think of the concept of POWER. Your great passion might be
to become a leader. It will certainly give you power - not
within yourself necessarily, but over others. (Do you have
a "Napoleon complex" - to lead "for it's own sake",
perhaps?).

To be a leader, first you must really WANT to. A great
DESIRE is the key here. You must be really "hungry" for the
position and pursue leadership with great determination -
with all the means at your disposal. That is, using all
your powers, qualities (see below) and potential. With a
strong DESIRE you will, as long as you have the following
personal leadership qualities:

1. Unwavering courage.

2. Self control.

3. Always keeping a sense of justice (and fairness) towards
others.

4. Definiteness of decisions.

5. Leaders have a clear vision of the future they wish to
CREATE. All their decisions are in alignment with their
over-riding objectives and move them in this direction.

6. Definiteness of plans (ie. a grand sense of PURPOSE). A
leader then works their plan by putting it into ACTION.

7. Leaders are BELIEVERS: Firstly in themselves and in the
Universe's plan for their lives. They have a strong sense
of destiny.

8. Leaders have a habit of doing more than they are paid
for. Effort and sacrifice gets them to a position of
authority in the first place.

9. A pleasing personality (my saving grace to get me out of
my frequent scrapes, deep in the "smelly brown stuff"!).
People LIKE the people they follow... and will do anything
to help for great inspiring leaders (even to death).

10. Empathy, sympathy and understanding. As the Spanish
(and my dear mother) would say, "being 'sympatico'" towards
other people, by taking their feelings into consideration.
This is the difference between "thinkers" and "feelers".
Thinkers are logical, analytical types, who usually do well
in business. Feelers, like me, are far more emotional and
creative people ("unbalanced" perhaps?). What type of
person are you?

11. Mastery of detail. I'm hopeless on that one; so need
plenty of help in that area. I'm a "grand picture person",
who has no idea of the number of bolts needed to build my
bridge. I would never walk on it after finishing it anyway!

12. Willingness to assume full responsibility for one's
decisions - no matter what may go wrong!

13 ("lucky"). Co-operation (full) with others in seeing
one's plans, the grand vision come to fruition.

14. Leaders are PASSIONATE people, who live with great
enthusiasm. Eliminating options will help you find your
passion, your niche in life by initially pointing you in
the right direction. I've been using the process of
elimination for years and years and I'm slowly getting
there. At least I think so! If you don't know your passion,
knowing what you don't want is a step in the right
direction. I've worked out, that I don't really want to be
a "leader" - preferring "to quietly do my own thing" in
writing books, that will "make a little difference in the
world by reaching out, touching and hopefully even
inspiring others. That is "me" and what makes me happiest.
Many years after writing those words, I still don't feel
any great, nor definitely an overwhelming desire, or
"calling" to be such a person as a leader... but just feel
"called/destined" to quietly work away at sharing my
various writings to hopefully inform, help and encourage
people (and perhaps even inspire) around the globe through
the internet... but who knows what God has in store for my
life! (written originally in Nov 2002, but it's now March
2004). Time marches on...and waits for no man.

And finally...and most importantly,

15. Great leaders have great INTEGRITY. Vitally important!
* So after reading all that, you still want to become a
leader. Good! You're a brave person who will go far;
because, I believe, there is a definite lack of "quality
inspirational leadership" in today's societies - throughout
the world! I strongly believe that today's "chaotic" world
desperately needs people with VISION, effective leaders to
make a difference, a better world? Where is another Nelson
Mandela or Martin Luther-King to stand up for what's RIGHT,
no matter the consequences... with ultimate integrity - to
build bridges, rather than barriers between peoples... to
see distant horizons, rather than borders in this
incredible and still beautiful world of ours?

Enough "waffling", Craig...time to end off...

Whether you want to be a follower...or a leader... Just
work really hard in ALL areas of your life, doing your very
best; then submit fully to God's plan for YOUR life, in
seeing the "big picture", when things go wrong, as they
often do down the "river of life". I truly believe, that if
we are open to SPIRIT, we will be led and be used in
amazing ways that God wants. Just pray and meditate for
direction and TRUST God, or whatever you understand the
Divine to mean to you personally: whether, the Universe,
Great Spirit, the Ultimate Source, Life, Infinite
Intelligence or Higher Self for guidance... and in the
stillness, silent (yet extremely powerful) words WILL be
spoken to your heart and to the depths of your soul. Sounds
really "airey/fairey" that "stuff", Craig (but it works for
me!).

God bless you all in finding, then following your personal
"purpose, calling or even destiny in life".

"Live the vision of what you are CAPABLE of being."

---------------------------------------------------------

About the author:
The various books that Craig "felt inspired to write" are available at:
http://www.bridgeniche.com/southern-african-experience/index.htm
and
http://www.bridgeniche.com/get-motivated-now/index.html

===================================
WORDS OF WISDOM
===================================

There is no shame in having fallen. Nor any shame in being born into a lowly state. There is only shame in not struggling to rise. And also shame for not wishing to attain better. Or not dreaming about it and praying for it.

-- Samuel Amalu

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Disclaimer
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This newsletter is not responsible for the above ads. We try to screen the ads as best as possible. Use your own discretion when replying to a classified ad. We also disclaim any liability for the use of any contributed information contained herein.

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