Date March 09th 2004
Volume 1
Issue #41
Mal Keenan
publisher@home-business-tips-newsletter.com
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IN THIS ISSUE
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=> VIP Ad
=> A note from Mal Keenan (Newsletter publisher)
=> Top Sponsor Ads
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Success Article
=> Words of Wisdom
=> Classified Ads
=> Disclaimer
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to those of you who have joined us since our last issue of HBT Newsletter.

My business has once again taken a turn or two for the better. I just set up my own ebook this week and also I was asked to moderate a section of the Warrior forum, Stone Evans' Plug In Profit site section.

I am big fan of Stones system as I know it works and so I was honoured to be asked to do this.

Also it gives me an opportunity to help other people achieve success which in my humble opinion indirectly helps me succeed.

Try it and see how things go.

If you would like to have a look at my e-book you can download it free from here:
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If there is anything I can do to help YOU succeed please let me know.

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

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P.P.S
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FEATURE Article - Search Engine Update / Crash Course
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By Jim Daniels
http://www.workathomebiz.info/makealivingonline.html

Yahoo, Google, Inktomi, oh my! What's a webmaster do to?

There must be a reliable, responsible way to get a website ranked well in all these rapidly changing search engines.

Yes, there is.

Discover it in today's gazette...

More than likely you've heard the news that Yahoo has recently shifted it's search results. Instead of the results coming from Google's database, they are now being served from their newly owned Inktomi database.

Ahh... search engines. One minute your site is at the top, the next minute you can't find it. Just when webmasters think they're getting a handle on their site ranking, one major search engine buys out another, changes their search algorithm or database provider and everyone gets to start all over again.

Is it really worth trying to get a site ranked well in the search engines?

I believe it is. But there are positive and negative factors you need to be aware of.

On the positive side of things, search engine traffic is top quality. The conversion rate is usually excellent and since the traffic flows virtually without cost, search engine traffic may be the best traffic there is. Specifically, traffic from the web's largest search engines -- google.com, yahoo.com and search.msn.com can impact a website's traffic substantially.

But on the negative side, getting a website ranked near the top is almost impossible for most webmasters, especially if they have lots of competition in their particular niche. And too many webmasters end up becoming obsessed with search engine ranking and fail to promote their websites via other proven strategies. Relying on one traffic source can be detrimental to your website's bottom line.

So what's a web business owner to do?

Perhaps the best policy is the one I've used with great success...

Look at your search engine marketing as a LONG TERM strategy. Make sure you have the basics covered, but don't get obsessed with the ever-changing results. If you concentrate on a long-term strategy, more than likely you'll see improving results and continued success.

So what are these basics?

Simple...

1. Basic web page optimization
2. Quality content
3. Growing links
4. Submissions

Let's expand a bit on each topic:

1. Basic web page optimization

Basic optimization means setting up your web pages so they are search engine friendly. You should primarily be concerned with your main page, though it is good practice to apply search engine friendly techniques to all your web pages.

A search engine friendly web page contains a keyword-rich title.

(Your title is the text between <title> and </title> in your html code. And in case you are not familiar with the term "keywords", they are simply words or phrases that your customers would be using at search engines to find the information or help your site offers.)

The basics of a good title are...

a. Contains your best keywords (especially the first few words of your title)
b. Describes what your site is about
c. Is less than 80 characters

The other important aspect of basic search engine optimization is the BODY of your web page. The body text should also contain your best keywords, though make sure they are not overused. (This is called keyword stuffing and many search engines penalize for that.) You best keywords should occur naturally throughout your text and should not appear more than a few times for every 100 words on your page.

That's really all basic optimization consists of, and as you can see, it is rather simple. Now let's talk about the the overall content of your entire site.

2. Quality content

A quality website with solid, reliable and substantial content will always do better than sites trying to "trick" their way to good ranking. Think about it for a moment. Why do the top search sites have such a huge market share? Simple. They provide quality search results. That's how they got more people use them to find what they were looking for.

Therefore, websites offering lots of quality CONTENT are usually the first sites presented in their search results.

There is no secret to this. And providing quality content takes work. I do it by writing articles like the one you are reading now. And you can do it by writing articles for YOUR niche market and posting them at your site.

For example... If your site focuses on collectibles, don't just post up your items and hope they sell. Instead, write an article about a specific collectible every week. Tell it's history and why it is worth so much. Write about how to tell an original from a counterfeit. You get the idea.

In a year you will have 52 keyword-rich web pages (or more) that will help grow traffic to your website. In two years you'll have 100+. And this content is the cornerstone of your website.

[Tech note: As you post each article at your website, make sure the new web page links back to your main page. Also make sure your main page has a link to either a site map or an article listing. That will help search engines find all that great content when they spider your site.]

I've been writing about the content aspect of web marketing for seven years now. And I can remember a few years back when many experts were writing, "Don't waste your time on content, just put up a single page sales letter." But what would the web be like if it were just a network of single page sales letters?

The web is all about information.

Let's face it, nearly ALL people online are here to get information. You can find in-depth information on any subject imaginable. Sure, you sometimes have to pay for the best quality information, but if you surf long enough you can get to the truth of any subject using the World Wide Web.

If you are a website owner, all of this translates into a simple strategy. Create content for your niche market and the search engines will make it available to the public. Grow a website that is information rich and the visitors will come. It may take time but they will come.

The next basic search engine marketing strategy is...

3. Growing links

Getting lots of links coming to your site is important. Not only will traffic arrive via those links, but a site with lots of incoming links does better in search engines than sites with few links.

But getting sites to link to yours is not easy. One of the best ways to get links goes right back to your content from item one above...

As you create your own tips and articles for your website or email newsletters, share the content with other webmasters. You can do this "on-the-fly" by including a short footer after your content that tells webmasters they have permission to reprint your article at their website or in their newsletter. Be sure to let them know that they need to include a live link to your site. You may even want to tell them exactly how to link to your site. (Preferably with a short description of your site and a hyper linked keyword or two. This will help search engines determine that the sites are related and give the link more relevance.)

There are lots of websites in need of decent content. Supply it and you can benefit greatly - your links will grow continually with no effort on your part.

And the beauty of this strategy, is that only sites in your niche will use your content. This means your links will be high quality links from sites in the right 'neighborhood.' This goes a long way with the search engines.

If you would like to see this content-sharing link growing strategy in action, visit my Internet marketing articles archive.

There are lots of other ways to get links into your site, and you need to use your imagination. One way is to let visitors to your site know that if they have a site in the same niche as yours, you'll consider trading links with them.

You can even automate your link swaps and save lots of time. See my "Internet Marketing Directory" for how I've done that. In return for linking to my site, webmasters get a directory listing for their best Internet Marketing Resource, and a free ebook on permission email marketing.

The tool that automates that link building strategy for me is called LinksManager. While there are many automated solutions available, be careful when selecting yours. Many are not search engine friendly and using a link network or link farm designed to trick search engines, can be detrimental to your link campaign! The one I use is simply a time saving tool. It sends emails to new submissions, checks their site for a live link to mine, and gives away my ebook when the link is verified. When visitors link to my site, their links are set up directly to my site, so it is search engine friendly. I've been using it for a few years now with great success. And no, I'm not an affiliate. ;-)

Now that you have a few ideas on how to optimize your site and get links, you should be aware of where to submit your site...

4. Submissions

A huge percentage of search engine traffic flows through a small number major search engines and directories, specifically Google, Yahoo, MSN, About, and a few others. So a wise webmaster will make sure their sites are in those engines.

Getting into Google is as simple as submitting your site at: http://www.google.com/addurl.html

It also helps to add your site to the Open Directory Project at: http://www.dmoz.com/add.html

Next head over to AltaVista and submit your site: http://addurl.altavista.com/addurl/new

Finally, hop over to MSN and submit your site: http://submitit.bcentral.com/msnsubmit.htm

All four of those submissions are complimentary, though you'll have to be patient, as getting listed can take weeks and even months.

If you want to get into Yahoo's search results, you'll have to pay - and pay dearly - with the new Overture Site Match Program.

For $49 you can submit your URL to be included in Yahoo search results as well as the results at other major portals including About and Hotbot to name a couple. Beware though, not only will you pay the $49 inclusion fee, you'll have to pay a per click charge in addition! I think you'll be seeing an uproar from webmasters over that. ;-)

You now have all the basic information you need to grow your search engine traffic. Implement this info right away and you'll see continually improving results. And remember, the more content you add and the more links you get, the better those results will be!

To your success,
Jim Daniels
Make A Living Online

P.S. Did you find this tip helpful? Want more insider tips like this? Come to my just-renovated Guide to Making a Living Online. You'll discover some of my deepest, darkest secrets about online business..

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About the author:
Did you find this tip helpful? Want more insider tips like this? Come to my just-renovated Guide to Making a Living Online. You'll discover some of my deepest, darkest secrets about online business..
http://www.workathomebiz.info/makealivingonline.html

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TIDBIT OF THE WEEK
Send your home business tidbits to
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I don't know about you but I have been asked so many times for my website ip address and can never come up with an answer without a laborious search.

Here's a quick way.

Go to your pc command prompt which should be here: Start > All Programs > Accessories > Command Prompt

Click it.

Now type Nslookup and your domain name

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Try it now to find your website ip address.

No more searching.

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Home Business Blog Musings
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SUCCESS ARTICLE - Use Words Of Wisdom For Motivation And Encouragement
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By Gordon Bellows

Words of wisdom are golden nuggets of communication that
have the power to do many things. These expressive phrases
can be used to provide support and encouragement and to
help build confidence. They can prompt us to do things
better and may spur us on to new levels of success.

I'd like to share some of my favorite sayings and words of
wisdom and the key areas to which they might be applied.

TAKING ACTION:

"Even if you are on the right track, you'll get run over if
you just sit there." Will Rogers

"The world has the habit of making room for the man whose
words and actions show that he knows where he is going."
Napoleon Hill

"Each indecision brings its own delays and days are lost
lamenting over lost days. What you can do or think you can
do, begin it. For boldness has magic, power, and genius in
it." Johann Wolfgang von Goethe

"The best angle to use in any situation is the TRY-angle."
Author Unknown

"The archer has balance in what he does... he strikes the
target partly by pulling and partly by letting go." Author
Unknown

"Shoot for the moon... even if you miss, you'll land among
the stars." Les Brown

HELPING OTHERS:

"It is only as we develop others that we permanently
succeed." Harvey S. Firestone

"To find your highest level of success, you must be willing
to help others become successful." Author Unknown

"A true measure of success is one who gives of his effort
and his wealth to help others overcome adversity." Author
Unknown

"To the world you might be one person, but to one person
you might be the world." Author Unknown

"It is better to lend a hand than point a finger." Jackie
Phillips

LISTENING:

"Silent and listen are spelled with the same letters!"
Author Unknown

"The human body is equipped with 2 ears and 1 mouth, and we
should use them in that same proportion." Author Unknown

COURAGE/RISK:

"Never be afraid to try something new... remember, the
Titanic was built by professionals, but Noah's Ark was
built by an amateur." Author Unknown

"Don't be afraid to go out on a limb... that's where the
fruit is." Author Unknown

"We should not let our fears hold us back from pursuing our
hopes." John F. Kennedy

DEDICATION/DISCIPLINE:

"Be like a postage stamp. Stick to one thing until you get
there." Josh Billings

"Discipline is the bridge between goals and
accomplishment." Jim Rohn

"The dictionary is the only place where success comes
before work." Vince Lombardi

PATIENCE:

"It is always too early to quit." Norman Vincent Peale

"When you get to the end of your rope, tie a knot and hang
on." Author Unknown

"No great thing is created suddenly, any more than a bunch
of grapes or a fig. If you tell me that you desire a fig; I
answer you that there must be time. Let it first blossom,
then bear fruit, then ripen." Epictetus

ADVERTISING/PROMOTING:

"If a little money doesn't go out; great money won't come
in." Chinese Proverb

SUCCESS:

"Success is to be measured not so much by the position that
one has reached in life as by the obstacles which he has
overcome while trying to succeed." Booker T. Washington

"Fall in love with what you're going to do for a living. To
be able to get out of bed and do what you love to do for
the rest of the day is beyond words. I'd rather be a
failure in something I love than be successful in something
I hate." George Burns

"Experience shows that success is due less to ability than
to zeal. The winner gives himself to his work, body and
soul." Charles Buxton

ATTITUDE:

"A great attitude does much more than turn on the lights in
our worlds; it magically connects us to all sorts of
serendipitous opportunities that were somehow absent before
the change." Earl Nightingale

"Each day comes bearing its own gifts. Untie the ribbons."
Ruth Ann Schabaker

Use calendars or notepads that display words of wisdom or
just write down some of your favorites on pieces of paper.
Place them where you can be inspired or motivated on a
regular basis and reflect upon what they mean. As we go
through life, we should strive to do our best, help others
along the way, and remember what a dear friend of mine
says, "Things have a way of working out okay in the end...
if it's not okay, then it's not the end."

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About the author:
Gordon Bellows is a home business advisor. Success Tips is the name of his home biz how-to guide. Loaded with tips and techniques that get results! Discover the keys to success for your home business or MLM. Go to
http://www.TipsForHomeBiz.com

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WORDS OF WISDOM
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To handle yourself, use your head; to handle others, use your heart.

-- Donald Laird

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