Date September 15th 2003
Volume 1
Issue #23
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information
=> Disclaimer

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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to all our new subscribers since our last issue.

Today is a very important day in the history of this ezine.

I am now a member of the Circle of Ezines and I will be selling AdMistress Solow Ads. I am happy to be able to offer you prime advertising at value prices. We'll even have access to an Express Ad that goes out in only 48 hours, for your urgent offers.

This is an amazing program and I hope you will support it. Stand alone solo ads are reported to work the best.......and now we have them on offer for you.

Stay tuned for further information. We are poised for great growth and I am dedicated to your serious business success. Providing you with the best, is my main goal.

Thanks in advance for your support,

If you prefer not to read solo ads, please just delete them. There is no reason to unsubscribe.;-)

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

P.S. If you are serious about owning a home business then Stone Evans will set one up for you FREE:
http://www.workathomebiz.info/pluginprofitsite.html

P.P.S
Please pass this newsletter on to everyone you know;-).

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FEATURE ARTICLE - Web Site Marketing - Ten Golden Rules
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By
Steve Cartwright

Attracting visitors to your Web site is the ultimate goal of every site owner out there, millions of Web sites all fighting for the same visitors. Many Web sites fail to attract visitors, not because of the sites content or general appearance, but because the sites owners have failed to promote the Web site effectively.

We often refer to the Internet as being similar to a vast library with millions upon million of books (Web sites). Now imagine trying to find one particular book that was not indexed (Search Engines) or promoted (search engine & links) at all. Impossible you would say, but that's exactly what many Web site owners do.

So how should you promote your Web site? Why do some Web sites appear higher up in the search engine results list? How do you attract visitors? Follow my "Ten Golden Rules" and you'll learn the basics of how many Web site owners promote their Web sites.

Step One - Have a little patience now, it can pay off a hundred fold later on.

As you will be entering your details in to many databases, it pays to make sure you have everything just right as many databases seem to get rarely updated and you might have to live with the results for years to come. Practicing a little patience always pays off.

Step Two - Explore the Internet

Explore the Internet, go out and look around the Internet, learn about your competitors and what they are doing, learn how to use search engines, decide upon your link strategies, perhaps giving reciprocal links. More than anything else practice begging, grovelling and generally being nice, by helping others you will ultimately help yourself.

Step Three - Review your own Web site

When you think you have an understanding of the Internet, the next thing to do is to review your own Web site. Does it have meta-tags? Are all the keywords correct? Are you using the title correctly? Have you put up any mirror pages? Are all the ALT tags used correctly? And so on. Only when you are completely satisfied with this should you proceed.

Step Four - Promotional resource kit

It's now time to gather the basic information required together into a promotional resource kit (PRK). No two kits are ever truly the same as no two Web sites are ever the same.

This is what we suggest as a basic promotional resource kit::

One 468 x 60 banner as used by many banner exchange programs.

One 88 x 31 button as used on the left hand side of many sites.

One logo of any reasonable size.

A list of all your Web sites pages with their corresponding URLs and page titles that you wish to have indexed by the major search engines.

A list of keywords pertaining to your site, arranged in order of importance (most important ones first). When selecting keywords try adding a few spelling mistakes as most people are terrible at spelling.

A description of your Web site which should be concise and attractive to potential visitors; at least two descriptions are required, one with no more than twenty five words and one with around fifty words.

Your contact details, typically name, company name, contact person, email address, telephone number, fax number, etc.

The category under which your Web site should be listed under in directories such as Yahoo.

A description of the target audience for the Web site.

Lastly, but most importantly you need some means of keeping track of your Web site promotion efforts. I use a notepad and pencil, others use a text editor, use whatever you feel comfortable with.

Step Five - Recheck everything

Recheck everything. This is your last chance to check that everything is just right, and make those last minute changes. After this, take a break and get to know your family, it'll be awhile before you see them again.

Step Six - Search Engine Submission

With your promotional resource kit in hand, visit all of the major search engines and add your sites URL to the database, remembering that each search engine is different. Only add one pages URL in any twenty-four hour period, you don't want to be perceived as spamming the search engines. In one to eight weeks time, your Web site will start to show up in the search results.

Step Seven - Reciprocal Links

Almost every Web site owner will find that most visitors to their site will not actually come from search engines, they will come from links with other Web sites. Finding sites that are prepared to link with you is not as hard as you might think. As a guess you already know who your main competitors are, find out their URLs and write them down. Next visit a search engine and enter "link:http://www.example.com" obviously changing the URL to that of your competitors. This will then give you a list of Web site owners that are already linking to your competitors site.

What you then need to do is to visit each of these sites and see if the Web site owner is prepared to link to your site, a common introductory email would go like this:

"Hi We have just visited your Web site and we liked it so much that we thought we'd ask if you could review our Web site to see if it warrants a link from a site as good as yours. We particularly like. (a little praise here goes a long way) Our site covers (insert your twenty five word description here) Thank you, all help in promoting our site is appreciated.

Regards Name Tag line 1Your Web site URLLink banners can be found at The URL of the page with your banners and button links."

As you can see, the email grovels a bit and praises a little, people like nothing better than a little praise regarding their Web site. The email gives good concise information which doesn't take too long to read, and it gives a link to the page on your Web site which contains suitable link banners and buttons should the recipient of the email require these to link back with.

Step Eight - Signature file

A good signature file is essential to the promotion of your Web site. The signature file goes at the end of all your emails, not only making your emails look a little more professional but helping to bring in visitors.

Step Nine - Newsgroups

It's off to the newsgroups now, I would suggest reading and reviewing each particular newsgroup message threads before attempting to post any messages as each group works by a set of rules, learn these rules first, they are often posted at the beginning of each month. Once you understand these rules, try asking / answering a few questions make them relevant to the newsgroup and include your signature file for some free advertising, much like all your emails include this signature file with all postings you make.

Step Ten - Stationary

Use your existing stationary to promote your Web site, add your URL to your business cards, your company letterhead and even your company brochure. Indeed some business have it mentioned on company cars and even on billboards outside of their offices.

Step Eleven - Join a banner exchange scheme

Another free way of attracting visitors to your site is to join a banner exchange scheme. If you show a certain numbers of banners on your site, other members will show your banner a certain number of times. The banner program automatically keeps track of all banners shown, the number of times your own banner has been shown and the number of times people have clicked on it, along with a few other details.

Step Twelve

Oh you thought there where only ten steps. Well there are actually no set rules, as the Internet is constantly changing, and so should your strategies and tactics and always remember the job of promoting your Web site is never complete, so I guess its back to step one when you are ready.

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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Ezine advertising is, in my humble opinion, the most rewarding form of online advertising.

Keep your eyes peeled in the coming days as I will introduce access to some very affordable ways of getting your ads out to 100,000s of subscribers. This is top class advertising and what's more it comes with a very affordable price tag.

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Most Recent Blog Entries

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FREE: Products, Services, Downloads
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GUEST ARTICLE - Success Doesn't Happen Overnight
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By
--- Denise Hall

We've all heard that old saying, right? Of course, we have. And it's so true!

Nothing we try to accomplish in our lives will bring us to our ultimate goals overnight. Everything takes time. Was Rome built in a day? I don't think so.

Why, then, do people think they'll become rich in a few days, a week or a month if they run an internet business?

Good question. Maybe it's because there's so much hype out there. It sounds good to say "just sign up 20 people and the money will flow in!"

Yes, actually, that does sound good. But no one tells you the hard part is signing up those 20 people. I'm not saying it can't be done. I just mean it takes time and effort on your part.

How many of us have fallen for the "get rich quick" promises? Probably most of us. Online and offline, there are plenty of scams and hype. It's easy to get caught up in the presentation of the program and think that it will work fast. Unfortunately, when it doesn't work out immediately, a lot of people give up and feel like failures.

Working at any business takes time and effort. I used to sell cosmetics door to door for a great company. I'm sure all of you know the one I'm talking about. There's no doubt the products sell themselves. But I still didn't have a large client base or hundreds of sales overnight.

Why? Because customers want to know you're reliable. They need to see you at their door with the new brochure every other week. Eventually they will place a small order to see if you deliver it when promised. Once you gain their confidence they will order more as time goes on. One by one they start to place orders and your customer base grows.

The same holds true for internet businesses. Everyday I receive several e-mails offering this or that from someone I've never heard of. I delete them. I'm not going to buy from someone who sends me a one-time e-mail when I didn't request the information in the first place.

A good business person follows up with his/her customers. If you don't have an autoresponder, get one. There are free autoresponder services available at: http://freeautobot.com http://GetResponse.com http://sendfree.com

Customer follow-up is one of the biggest keys to a successful business, online and offline. Your customers need to know you are there to answer questions about your product and to help them if they have any problems with it.

Internet businesses are a great way to earn money from home. You can set your own hours and take a day off when you wish. But, as with any other business, you do need to work at it. Whether you work to build a downline or simply advertise your products to gain sales, you have to work.

Nothing in life is free. There is no such thing as "get rich quick." Success doesn't happen overnight. But if you really want to succeed it will happen. Be patient and never give up on your dreams!

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About the author:
Denise Hall is the publisher of Home Business on a Budget Newsletter. Her bi-weekly publication contains helpful information, tools, tips and resources. Each issue has free ads and contests for subscribers. To subscribe:
home_business_on_a_budget@rapidreply.net or visit:
http://www.home-business-on-a-budget.com

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WORDS OF WISDOM
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Close scrutiny will show that most..."crisis situations" are...opportunities to either advance, or stay where you are.

-- Maxwell Maltz

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Disclaimer
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This newsletter is not responsible for the above ads. We try to screen the ads as best as possible. Use your own discretion when replying to a classified ad. We also disclaim any liability for the use of any contributed information contained herein.

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Subscriber Management / Contact Information
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Copyright 2003 - Mal Keenan All Rights reserved
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