Date 24th March 2003
Volume 1
Issue # 2
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter owner)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Product or Service Review
=> Free Products, Services, Downloads
=> Feedback from Subscribers
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A note from Mal Keenan
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Greetings friends,
I extend a warm welcome to all new subscribers who have joined us from last weeek.

What a momentous week it has been in terms of the offline world.

For me and my online activities life just goes on oblivious to the conflict that is happening a few thousand miles away. I'll just go on plugging away, submitting my ads, tweaking my websites for more visitors and generally hoping I get more hits to my websites than last weeks.

I wonder will the war in Iraq effect online sales? I remember after the attack on the World Trade Center that I saw a dramatic drop in the number of sales I was making. Who knows but I heard that the stock and shares have actually risen last week regardless.

Anyway I have put together a few goodies for you this week and hope you can at least find something useful to bring you a little closer to financial freedom.

Don't get too depressed listening to world news programs, try switching off, it works a treat. You have a choice as to what you let into your life and into your head.

Oh before I forget I have now placed our newsletter online. So you can access it with clickable links etc by going to this link: http://www.home-business-tips-newsletter.com/

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

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FEATURE ARTICLE - The Strange Story of the "Crackpot"
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The Strange Story of the "Crackpot" Mail-Order Prophet ( or ) Five Things You Can Learn about Advertising from Dr. Frank B. Robinson - By Joe Vitale

Are you having trouble selling your product or service? Are you feeling like the chaotic state of the world prevents you from succeeding? Are you wondering how you can increase your sales in the most cost effective ways? Are you feeling like your competition is breathing down your neck?

Many of my clients feel the same way. They want to succeed, to make a nice living in their business, but they feel overwhelmed, uncertain, and even despondent. They feel they have too much competition. They feel marketing doesn't work, or takes too much work. They feel people don't have enough money today to spend on what they are selling.

And that's why I think it's time to reveal the strange story of the long forgotten "crackpot" mail-order prophet.

During the Great Depression of the 1930s the average person didn't have enough money to feed themselves or their family, let alone enough extra cash to order books through the mail. Yet during those lean years one man made a fortune selling books and courses entirely by mail. His name was Frank B. Robinson. He founded "Psychiana," the world's eighth largest religion and the world's largest mail-order religion.

You may never have heard of him or his movement before today. But during the 1930s and 40s, Robinson's name traveled around the world. Millions of people read his books, studied his lessons, and practiced his methods. The press called his positive thinking, new thought religion a "media business" because Robinson advertised so heavily.

In 1928 Robinson wrote an ad for his new philosophy that began with the headline, "I TALKED WITH GOD." An advertising agency in Spokane, Washington said the ad would never work. But Frank believed in his message and trusted his hunches. He borrowed $2,500 from people he barely knew, spent most of it on printing his lessons, and invested $400 to place his ad in "Psychology Magazine."

That ad pulled 5,300 responses. Robinson ran it in numerous magazines and it always pulled a 3% to 21% response. Within a year he had a full-time job fulfilling requests for his books and lessons, soon shipping a million pieces of mail a year out of his office in Moscow, Idaho. The post office in that little town had to move into a bigger building to handle all the mail.

Robinson's ads appeared in 140 newspapers, 180 magazines, and on 60 radio stations, all at the same time. His postal bill in 1938 amounted to $16,000 and his printing bill hit $40,000. He received 60,000 pieces of mail a day, reached more than two million people, and sent his message to 67 countries---all within one year of running his first ad.

"Advertising is educating the public to who you are, where you are, and what service you have to offer," Robinson wrote. "The only man or organization who should not advertise is the one who has nothing to offer."

What can we learn from Frank B. Robinson?

1. He believed in his product. When you don't believe in what you are trying to sell, it shows. It'll show in your lack of commitment to your marketing, in poor advertising, in poor service, or in other ways. As I mention in my book, The Seven Lost Secrets of Success, sincerity is one of the "lost secrets" to success. Robinson had sincerity. While his movement made tons of money, Robinson accepted only $9,000 a year as his salary. Whether you call him a crackpot or a savior, he believed in his product. He knew he had something people wanted. In fact, Robinson sold his religious lessons with a money-back guarantee.

2. He advertised relentlessly. If you don't tell people that you exist, they won't know it. The reason you aren't aware of Robinson or his movement today is because he's dead. (He died in 1948). No one is advertising his message. Without consistent and persistent advertising to educate the public, the world won't know of your business.

3. He tracked his results. Robinson believed in the spiritual world, but he also knew he lived on the earth plane where numbers matter. He tracked responses from his ads to know what worked and what didn't. For example, astrology magazines brought him an 18% response to his ads while national weekly papers brought 3%. Knowing that, Robinson could invest more money in larger ads in the better pulling magazines. Find out where your business comes from and focus more advertising in that area.

4. He continued to create products. Robinson knew once people tasted his goods, they would want more. He wrote 28 books during his short lifetime. These, along with his correspondence courses, gave him a deep product line. Your current satisfied customers will always be your goldmine. Create more for them to buy.

5. He remained optimistic. Despite the harsh reality of the Great Depression years, and despite competition from religious institutions that had been around for centuries, Robinson flourished. He didn't believe anyone or anything could stop him. When you have that strong of an inner conviction, nothing CAN stop you. If you think you have competition with a similar business in the same town, consider what it must have been like for Robinson to have such empires as the Catholic Church, the US government, and famous ministers and politicians trying to close him down!

Whatever you may think of Robinson or "Psychiana," you have to admit he knew how to advertise his business.

"After all, it's the results in human lives that count," he wrote in his 1941 book, The Strange Autobiography of Frank B. Robinson. "Talk is cheap."

What are you going to do now to increase your business? Remember, talk is cheap!

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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One of the best tools I have used concerns those of you using Outlook Express email software. This tip can literally save you hours of sorting through emails. This Outlook tool will send your emails to certain specified folders or even delete unwanted mail automatically. Open Outlook then go to Tools-Message rules-Mail then organise your folders according to certain rules. Hope this helps

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REVIEW: Products or Services
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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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FREE: Products, Services, Downloads
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Double Your Way To A Million Dollars
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This E-Book was donated by Noel Hynes of E-Book directory website. Find many great FREE downloads at his site:
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From our Readers: Please send your comments or home business tips with links to readers@home-business-tips-newsletter.com and I will place the best here weekly.
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Thank you thank you thank you I,m too tired and overwelmed to respond right now it's a lot of information

I enjoyed reading it all I feel like I've met Jambali in person is he related to the richest man in Babylon only 10% would do it thank you very much Kenneth see ya mailto:k_jessome@hotmail.com

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GUEST ARTICLE - Avoid the Hype!
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Avoid The HYPE

It seems as though you can't click twice on your mouse without someone informing you that you're about to make $25,000 in the next 3 days, all without lifting a finger.

Swell! You might as well head to the beach to work on the tan, because when you get back, you're going to be rich!

Unfortunately, nothing in life is that easy, ESPECIALLY making your living online. There are so many people out there who are trying to make their way, just like you.

That doesn't mean you should be discouraged. On the contrary, it should encourage you, because, obviously, there is gold at the end of the web-rainbow--or we all wouldn't be working so hard to mine it!

But there are some things you can do to safeguard yourself (and your wallet) from those less than savory marketers the next time you're tempted by an amazing offer:

1) If Joe Marketman is making $36,000 a month like his website boasts, why is he selling his program for $4.00 on Ebay?

If he were indeed making that much dough, he would be protecting his business with his life, not giving it away for the cost of a double-latte!

2) If someone tells you that you can make huge sums of money without working, selling, marketing, breathing or blinking--run! These type of claims usually result in you working harder and spending more cash than you'd like to.

3) If someone offers to sell you a "turnkey website" that is hosted on a free hosting account, you'd be better served getting a paper-route.

This also goes for a site that looks like it was designed by Coco the gorilla!

4) Finally, the old adage still remains: If it sounds too good to be true, then it usually is.

But like I mentioned, you should be far from discouraged. In the next issue,I'll explain why you should be very excited to start your business.

Till then, to your success!

Brian
CommerceGuy.com
http://www.commerceguy.com

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WORDS OF WISDOM
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TRUTH: Always do right. This will gratify some people and astonish the rest.

Author Unknown

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Subscriber Management / Contact Information
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Mal Keenan
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Email:publisher@home-business-tips-newsletter.com
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