Date August 11th 2003
Volume 1
Issue #19
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to all our new subscribers since our last issue.

Organisation, I have found, is one of the big factors in determining how well your web business will function. I have to admit that I have been seriously lacking in this department lately.

I am at the stage now where I am collecting a lot of email addresses through daily promotions on various websites. I also make daily sales and would like to be able to follow up on each of these buyers. It's a known fact that if someone buys once online they will certainly do so again.

So if you know of a great web based list organiser with followup facilities I would love to hear from you.

I use getresponse at the minute but the problem with this is I would have to open a separate account for each list. Not very economical. What do you think;-)?

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

P.S. I've found something special that really helps businesses online. If you have a Web site, it's well worth a look:
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P.P.S
Please pass this newsletter on to everyone you know;-).

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FEATURE ARTICLE - Your Killer Ad - Some Killer Facts
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By
Shahnaz Rauf

No. This is not another article about attention grabbing, interest generating ads.

Just the other day I was on the verge of sending out my weekly Newsletter, when some intuition kicked in and made me click again on a featured profile. Whoops! the website was offline and I was left with absolutely no way of contacting that client, because the email address was centered to the domain name. Well I stopped that feature just in time to wait for the client to get back to me.

But have we not all come across non working ads even in major ezines with hefty ad rates? I come across such fatal mistakes in the world of online advertising almost every other day. So I figured that this is a very critical issue. Even some of the seasoned marketers are making these mistakes.

So here are a few do's and don'ts:

1. Remember to make your links clickable by adding `http://` and `mailto:` tags, also please do test them out prior to using them.

2. Some mail programs tend to break down long affiliate URL's and I have seen ads even in big league ezines with non clickable links. So if you have a long link you may consider using some kind of redirection service.

3. Be prepared. If you are giving an auto-responder address, make sure your auto-response is set, ready and working. If you are giving out a press release -be prepared to deal with any queries and the media; Be sure your sales page is ready and you are set to deliver on orders as soon as they arrive.

4. Be your own `first customer` and test out your response. Make sure it is perfect in every sense.

5. If you are advertising through articles, make sure your resource box includes a clickable link or mailto address. Also if you are posting this to various article directories that require an introductory paragraph... make sure you write up a sizzler, don't just let it fill up with the first words of your article...this is a blooper even seasoned authors are making.

6. Just before the run date, check your website and check everything is in order.

7. Before any major advertising make sure your webhost is capable of handling the large volume of visitors. I have seen too many websites with the message 'website offline because it has exhausted bandwidth limits'.

8. Test your ads in low cost ventures before going for the big league.

9. Advertise to targeted audiences.

10. Make your ads powerful, hypnotic, at the same time believable, realistic with down to earth honesty shining through.

11. Always use the people angle in writing up your ads, "What`s in it for your audience approach". This applies equally well to your profile ads, articles, site summaries, press release or any write up that is going to serve as your ad.

12. Be prepared to beat your own drums...Tell them how good your product is ,how well liked, how many times published or appreciated etc., don't be modest here. But keep it believable, provable... don't step into hype.

13. To save time, write and save your ad templates and save them in an 'ads file'. So when needed you just need to copy and paste. Here besides the usual 5 line 60 character ad, you may also prepare your 40 word ad, 100 word profile, a solo ad, an article resource box or others as required.

I hope these precautions help make your online advertising a purely profitable experience.

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About the author:
Shahnaz Rauf is a freelancer actively seeking writing projects. She is also The Editor of The Monster Twister - a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe mailto:themonstertwister-subscribe@snzeport.com

Visit their site now:
http://www.snzeport.com

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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It is becoming more and more accepted that developing our minds and our world within is more important than trying to force success in the world before our eyes.

Just look at the "Body Mind Spirit" section of your local bookstore the next time you visit it to see just how expansive it is.

For some people this is a difficult concept to believe. The tidbit advice for this week is to keep an open mind. Don't discount it as something that you can NEVER believe.

Look more into it.

Our guest article below touches on the subject.

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Most Recent Blog Entries

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FREE: Products, Services, Downloads
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7 Powersteps To Making Money On The Internet
http://www.vitaltools.com/downloads/E-powersteps.exe

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GUEST ARTICLE - The Power of Expectations
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By
--- By Kathy Gates, Professional Life Coach

You can sit around and wait on FedEx to drop off a big box of happiness on your doorstep if you want to. But that's not likely to happen anytime soon. Or you can get up, create an action plan, and get on with your life. It's 100% up to you.

Expectations are a part of the universe that makes thing happen, both negatively and positively. Like atomic particles, universal forces cannot be explained, but plugging into them creates some kind of energy. You don't have to be able to see it or understand it to use it.

Do you understand radio waves or computer chips (ok, so some people do, but I don't and I have a lot of company in that boat!). I can't see how this arrives from my computer to yours, and I don't understand it, but I sure use it. You only have to be willing to let it happen.

If you were not given the power of positive expectations early in life, you now have to create it for yourself. You can live up or down to your own expectations and the expectations of others. 98% of people in prisons report that they were told by their parents or others in their lives that they would end up in prison. They lived "down" to those expectations. What if the same people had told them that they would end up as a successful writer, or a great inventor, or a top sports figure?

You have this same power. You have the power to be creative and resourceful, or you also have the power to be miserable the rest of your life. You have that choice. You have that free will. You pick out an attitude each day the same way you pick out your clothes.

Positive actions are much more powerful than positive thinking. My mother had a great southern saying: "Wish in one hand, pour peas in the other, and see which fills up faster." She meant, of course, that tangible action brings results, whereas just wishing for something doesn't. Wishing that FedEx would drop off a box of happiness on your doorstep will have you waiting a very long time. Creating your happiness, one day at a time, will bring that big box of happiness much quicker.

To transform your attitude and maintain positive actions, try the following things:

Don't expect it to happen overnight, but always expect it to happen.

Align yourself with people who also have goals; they'll support you and encourage you when you're tired and frustrated.

Step out of your comfort zone; do one thing different.

Operate from the standpoint "as if" it had already happened.

No, you can't simply "will" a goal to materialize, but you can make a commitment to do whatever it takes, including consistent exercise, setting time to clean up your home/office/bedroom, or investing your money in a program instead of buying a new outfit. What do you want so badly that you are willing to put aside other things until a later time?

Your expectations of positive things is your best resource. YOU can make that choice. YOU can make it happen.

Develop the ability to be your own best friend.

Cooperate with life, use what's in front of you.

Remember you are human; give yourself a break.

Get into action every day.

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About the author:
Kathy Gates, Professional Life Coach, is the author of several E-books and Coaching Programs designed to help people solve Real Life Challenges, and live Happier, Easier, Better Lives. www.reallifecoach.com, or call 480.998.5843
http://www.reallifecoach.com

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WORDS OF WISDOM
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There are always two choices. Two paths to take. One is easy. An its only reward is that it's easy.

-- Author Unknown

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