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Welcome to your next issue of "Home Business Tips
Newsletter" The TRUTH about successful online home
business marketing.
Date July 28th 2003
Volume 1
Issue #18
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/
By Subscription Only!
truth4u@getresponse.com
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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information
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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to all our new subscribers since
our last issue.
Why is it that some people in life find it very easy to
become successful while for others, myself included, it
becomes a hard slog? Why is it that some people get all the
lucky breaks while us mere mortals trip up at every stage?
I have come to the conclusion that there is something
within myself that is actually frightened of the
responsiblity of being very very rich or even rich for that
matter. Wealth brings with it responsibility.
I have found myself at times making a fair amount of money
weekly and then for some unknown glitch, at the time I put
it down to bad luck, my spiralling fortunes come toppling
down around me and I'm back to square one.
What are your thought on this? Do you have similar
experiences? I'd like to hear about them.
The thing is, I'll get to the bottom of this even if I die
trying;-)
Til next time
Your friend in success
Mal Keenan
http://www.freeadvertz.com
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FEATURE ARTICLE - Starting a small business is just like running the
Peachtree. Only tougher
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By
Tim Fulton
I started jogging several years ago. It was a New Year's
resolution. Like most of my New Year's resolutions, I was
confident at the time that the euphoria of the holiday
season would end soon and so would my brief encounter with
running. Unfortunately, that was not the case this time.
Six months into the year, I was still running several times
a week and had even extended my endurance to about two
miles a run. It was at that time that a good friend of mine
suggested that I enter the Atlanta Peachtree Road Race.
What a ludicrous idea! The "Peachtree" was a 10K (6.2 Mile)
run. This was way beyond my running capabilities. Besides,
there would be 50,000 other runners and several hundred
thousand spectators. Not a chance.
As I considered this "opportunity" (that's what my friend
called it), I thought back and considered that this would
be just about the craziest stunt I had attempted in about
fifteen years. That was about the time it was first
suggested that I should manage a family-owned business. In
hindsight, I recalled that I had survived that "marathon"
and two more small businesses after that.
I began to consider the notion that preparing for and
participating in this race would be much like preparing for
and starting a small business. Or would it?
When I decided to enter the Peachtree, the first thing I
did was tell my family and close friends of my intentions.
This experience reminded me of when I would tell a similar
audience of my intentions to start a new business. Most
people thought I was crazy. Some people shared the same
excitement that I did. Some people even offered to help me
prepare. My wife increased the death benefits on my life
insurance policy.
My next step was to initiate some strategic planning.
First, I attempted to determine objectively what my
condition was at the time. I even did a quick S.W.O.T.
(strengths, weaknesses, opportunities, & threats) analysis.
I concluded that I was in pretty good physical shape
(strength), I had never run anywhere close to six miles
before (weakness), the environment of the race should be a
motivating factor (opportunity), and there had better be
paramedics on call and ready to administer lifesaving
techniques (threat).
The second step in strategic planning was to establish
several goals. I decided that I wanted to finish the race
by my own will, I would not be the last finisher, and I
would get an official race T-shirt.
This reminded me of planning for a small business start-up.
Most of the time we don't plan to be the biggest or the
best company in our industry or market. We tend to only
focus on survival. I wonder how I would have placed in the
race if I had planned to win? I wonder how successful my
businesses would have been if I had planned from the
beginning to be the largest, most successful, and most
profitable company.
Once I had determined my present condition and my
destination (my goals), I now had to develop an action plan
to facilitate my training. I decided that prior to the race
I would run a minimum of three times a week. Every week I
would try to push my endurance one step further.
I also needed to conduct a little market research. I needed
to study the history of the Peachtree Race and the layout
of the course. How many spectators would there be? What
kind of weather could I expect? Who was my competition?
What were past winning times? (not particularly relevant in
my case). What were average times? (more important) What
was the worst time last year? (critically important)
My planning and training took about six months.
Coincidentally, the average small business takes six months
to start the business from the time of the initial decision
to start the business to the first day of operation. My
experience is that on average, the most successful small
businesses are the ones that take the necessary time to
plan their business and get "in shape". It's than those
businesses that start without a plan of attack and without
the necessary resources that than take the quickest exit
from the "race".
The day of the Peachtree Race finally arrived. I found
myself asking the same questions that many small business
owners ask themselves on their first day of operation: "How
long will I last?, Do I have the resources to finish the
race?, What if I stumble and fall?".
The start of the race reminded me of a Grand Opening. There
was music, drinks, and lots of paparazzi. There was an
electricity in the air.
The race had over 50,000 runners. Some were noticeably
bigger and faster than I. Some had obviously prepared
better than me. Some even seemed better equipped than me
with headphones, expensive running shoes, and fashionable
athletic attire.
Likewise, close to one million businesses will be started
in any given year. Some of those businesses are bigger and
faster than others. Some of them are better prepared than
their peers. Some of these start-ups are even better
equipped than other new businesses with high-tech offices,
well-trained staff, and plenty of cash reserves in the
bank.
As the race started, I was initially disappointed that the
pace was so slow. The first quarter of a mile we walked.
Slowly, we picked up the pace into a slow jog. Finally,
after the first mile, we were able to hit our stride. Even
than, the pace of the run was sporadic as went up and down
hills, around slower runners, and stopped for water
periodically.
Starting a business is the same way. Very rarely do our
actual sales in the first months or first year match our
revenue forecasts. Too often small business owners are far
too optimistic about the "pace" of their start-up. They
don't anticipate the peaks and valleys. They don't expect
to have to maneuver around their competitors. They don't
imagine that they will run low on cash and have to acquire
additional financial resources to keep the business
running.
It wasn't until the end of the fourth mile that I began to
gain confidence that I was going to finish the race. No
matter what, I knew that I could survive the final two
miles. I had momentum. I had settled into a comfortable
stride that I felt I could maintain to the finish.
It wasn't until the end of the third year of my business
that I felt that we had survived the worst. Research on
small businesses has shown that the average such business
doesn't show a profit until the third year. The majority of
small businesses fail to make it to their fifth year.
I was nearing the finish line. A number of other runners
have stopped running and were now walking and even
stumbling to the finish. They were determined to finish the
race no matter what.
They reminded me of so many small businesses that I have
witnessed. Tired, stumbling, their resources almost
entirely drained. I often times wonder what drives these
people towards such pain and suffering? Why not stop? Why
not ask for help?
At last I crossed the finish line. I was filled with mixed
emotions. I was ecstatic about finishing my first Peachtree
Race. I was proud of the fact that all of my training and
preparation had paid off. I was overwhelmed by the standing
ovation the runners receive from the huge crowd assembled
at the end of the race.
I was also worried. Worried that this was just the first of
many races and I needed to improve my training and my
skills in order to improve my time. I was also fearful that
this might be the last race I finish as the aging process
begins to take its toll.
Three days later I was back on the streets training for the
next race.
The fifth year of my business, we finally achieved our
sales projection. Once again, I remember having mixed
emotions. I was euphoric over achieving our sales goal. We
had an office party and celebrated. I was proud of the
business we had built and the people who made it possible.
There was no standing ovation but the look of achievement
in the eyes of our employees gave me that same goofy
feeling.
I was also worried. Worried that this was just the first
time we had achieved our annual sales goal and that we
needed to continue to grow the business and improve our
ways if we were to remain competitive in the market. I was
also fearful that we did not have the financial and
intellectual capital to continue to prosper.
The next day I opened up the office just as I had each
working day the previous five years. Just another race.
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About the author:
Tim Fulton TCF Business Development (770) 350-9088
Tim Fulton is a nationally recognized entrepreneurial
consultant and management trainer. He is also a very
popular public speaker.
Visit their site now:
http://www.tcfwa.com
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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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Home Business Blog Musings
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Most Recent Blog Entries
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GUEST ARTICLE - The Top 7 Signs of Self-Sabotaging Behaviors
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By
--- Terri Levine
The Top 7 Signs of Self-Sabotaging Behaviors (and what to
do about them)
Having trouble reaching all your goals? Going for what you
want but feeling like something is road-blocking the way?
Finding yourself *not* doing some of the things you know
you should be doing?
You may be a victim of sabotage---self-sabotage. How do you
know, and what can you do about it? Read on and see.
The 7 Signs of Self-Sabotaging Behaviors
1. Focusing on what is not working or not right.
Problem: Finding that you think a lot and speak a lot about
what is going wrong can make you feel dissatisfied and can
quiet your sense of purpose and ambition. Notice how often
you speak about things that arent working.
Action: Ask yourself a new question: "Whats going right?"
or "What IS working?" Begin to notice all the things, no
matter how small, that are working well. Keep an evidence
journal and each day write down everything, I do mean
everything, that is working. Change your way of thinking!
2. Being stuck in fear.
Problem: Do you worry a lot about the future and what is
going to happen or might happen? Are you thinking about
your fears so much that you are paralyzed and take no
action because of fear of what might occur?
Action: It is time to put your focus on the present. We
cant control or predict the future or other peoples
behaviors. All we can control is our own, right here, right
now. Ask yourself the question "What is the worst thing
that could happen?" Then, let go and know that it isnt in
your hands to control the future and that rarely do the
scenarios we create in our heads occur. Use the wonderful
Serenity Prayer and actually write down the things you can
not change, the things you want courage to change, and
accept that the Universe, God, Spirit, whatever you call
it, is the ultimate guide and you are not able to control
the future. Relax, breathe and trust that the Universe will
take care of you - it always does.
3. Feeling you have no value.
Problem: Do you forget all your accomplishments and lack
pride in who you are and what you have accomplished? If you
stew and obsess about the past or your lack of success or
lack of goal achievement, then youll be stuck in noticing
how much you lack as a person. If you often criticize
yourself or cant accept compliments, you arent allowing
yourself to love yourself.
Action: You can choose to notice what you do that is good
and that you can be proud of, no matter how small it may
seem. Each day keep a log of what you are grateful for
about YOU. When you hear your "inner coach" or inner voice
telling you what you havent done right or well, turn down
the volume on it and turn on the volume to hear the voice
that knows the TRUTH about who you are and how you add
value to the world. Acknowledge yourself for at least 5
things each and every day that you did well. Each day,
compliment yourself on something you did that you feel good
about. Notice your small successes and let compliments
others give you flow into your bones.
4. Comparison of self to others.
Problem: Do you constantly compare yourself to others and
then feel badly when compared to them? Comparison doesnt
motivate us to do more or be better, instead it makes us
feel well never be good enough and we arent right now.
Action: Write out the 5 qualities you like best about
yourself. Then write out what you value most in your life.
When you go to a place of comparison, notice how similar
you are with the other person vs. what is different. Begin
to create a list of adjectives that describe you - at least
25 positive words about your greatness. Whenever you notice
yourself in a comparison mode, think of some of the
adjectives that describe YOU.
5. Meeting goals and then losing them.
Problem: Do you not believe that you deserve to accomplish
goals and that you are entitled to what you want? What is
the story underneath - maybe that you arent good enough to
have it?
Action: List all the things you have accomplished that then
faded away. Simply notice these things with love and pride
and dont focus on the fact they disappeared. How did they
bring you satisfaction? How did they make you feel? What is
the limiting belief that you have that tells you inside why
you cant have what you want? Be quiet, be still and listen
to it. Write down how you felt when you had accomplished
the goal. Write down how you feel now, without the goal.
Then write a "bridge belief": A very, very small belief
that feels a little bit better than what you now feel. Each
week, create a new bridge, that you can really believe. By
using these bridges as stepping-stones, youll shift your
limiting beliefs slowly and be on the other side of the
bridge and able to maintain it because you will have a new
belief inside of you.
6. You chase away relationships.
Problem: Do you always feel something is missing in your
relationships or find fault with the other person? Perhaps
you are afraid of intimacy. Underneath this is usually a
fear of abandonment or exposure that causes you to distance
yourself from others.
Action: Create a list of the qualities you value in a
relationship and the qualities you want to attract in your
partners. Cultivate connections you have with people.
Express what you want and dont want to the other person and
allow them to express the same to you. Create time to
acknowledge the other person on a regular basis. Notice
when you feel afraid and let the fillings be - accept them
and allow them to sit there. Dont try to push them away.
Know that the feelings are there and that is fine. Focus on
what feels good about the relationship.
7. Having no purpose.
Problem: Do you feel you have no reason for being? No
purpose in life? We all have some purpose for being on the
planet and it is time to notice yours.
Action: Write down all the things that are important to you
(include possessions, people and feelings). Then write out
what you want to contribute to the world. From your
writing, create a statement of purpose for yourself that
you can read each and every day. Add spirituality to your
life. Give to others, give to the world and feel great
about it. Make regular contributions to people and
community. To give is to receive. Give, give, give and
youll feeeeeel your life purpose begin to resonate.
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About the author:
Written by Terri Levine, MCC, PCC, MS, CCC-SLP, the
President of Comprehensive Coaching U - The Professionals
Coach Training Program, a popular Master Certified personal
and business Coach, sought after Public Speaker, and Author
of bestseller, "Work Yourself Happy" & "Coaching for an
Extraordinary Life". She can be contacted via the website
ComprehensiveCoachingU.com or by telephone: 215-699-4949.
http://www.comprehensivecoachingu.com
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WORDS OF WISDOM
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Come to the edge, He said. They said, We are afraid. Come
to the edge, He said. They came. He pushed them...and they
flew.
--Guillaume Apollinaire
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Subscriber Management / Contact Information
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