Date July 14th 2003
Volume 1
Issue #16
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to all our new subscribers since our last issue.

I've been having problems with my web server over this past two weeks thus the absence of last weeks issue. I preferred not to send out an issue if I couldn't upload it to my website.

As I am still having the same problem with the server and rather than loss two weeks of issues I've decided to send out tonights issue in email format only.

Hopefully we will be back on top of things next week.

Can't complain, we've had it good up til now;-)

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

P.S
Please pass this newsletter on to everyone you know;-).

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FEATURE ARTICLE - Marketing Your Website
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By
Dr. J. Mathew

Many people have the mistaken notion that all it takes is to put up a great looking website on the world wide web and the riches follow. After six months of watching no visitors or no sales, many of them will blame the web designer (Of course some blame should go to them if they have made a lousy website.) and shut off the website pointing to the large number of dot com companies now biting the dust. So, what is the magic, if there is any?

Many successful websites spend many times their cost of developing the website on marketing the website. Marketing is an integral part of your eBusiness strategy. Remember, just because you have the best mouse trap, the world does not make a path to your house. (The path you may see is the one made by the departing mice!)

In addition to traditional marketing techniques such as public relations, advertising, etc. there are a variety of steps you can do at a shoe string budget. Let us look at the important ones:

1. Develop Relationship with your customers
Studies have shown that people rarely, ever, buy on the first visit. They have to get comfortable with you. They have to know that you are here to stay and not like one of the myriads of dot com sites that are closing doors. You want to make sure that your potential customer has your name in front of them. Keep in touch with your customers by means of

Ezine
Sending suggestions and tips on how to make life easy for them
Personal notes

Another way to encourage your customer to your site is by means of contests. Develop a community by means of a discussion board and, if possible, provide some free services. Newsletters can be made an integral part of a website. Provide the headlines on the newsletter. Let the reader visit your website for detailed information. All promotional efforts are to be carefully planned from the beginning so that the newsletter, website, and mailing list help each other grow.

2. Become an Expert by Submitting Articles to Other ezines and Magazines
You can build presence and reputation through publishing well researched, content-rich, helpful articles in others ezines. You can also get some of your articles published in other relevant websites.

Another way is to participate actively in relevant newsgroups and discussion pages and making postings to them.

3. Optimize Your Website for Search Engine Placement
Some people spend all their effort in getting their pages listed high on the search engines. Although getting listed high in search engines is important, you do not want to spend all your efforts in doing just that. Search engines keep changing their algorithms all the time and you will be on a never ending loop by chasing this far dream. The best way to get a high rating is to provide good content in your website. I believe that "content is king!"

There are certain things you can do to improve search engine listings. You should know about key words and meta tags. All your pages should have the key words and meta tags to attract robots. Resubmit your web site to major search engines once in about every 4-6 weeks. Too frequent submissions may get you dropped by some search engines. Some drops you after 6 weeks if you do not submit your listing again.

Develop strategies to build your "trademark" so that when people think about needing a service they will think about you rather than having to go to a search engine to find you. If you can develop your trade mark to that extent then you will be on the driver's seat.

4. Classified ads in ezines and free classified sites.
Ezines are good way to advertise because your ad is placed right in the prospects "face." S/He has requested the ezine and is likely to read it. Spend some time studying the results of specific ads and keep running the ones that work and changing the ones that don't work so well. (How you word your advertisement is very important. We will cover that separately.)

5 Banner ads through banner exchanges
Some services such as link exchange is good because they will also give you some idea of how many visitors come to your website. Do not place more than one banner on any page. Skip the banner on any page if you feel that the banner would detract from the page's effectiveness.

6. Develop your own custom mailing list
This is very important so that you can contact your customers without spamming. There are a variety of techniques you can use to develop this list, such as through subscriptions to your ezine, request for information or special reports you distribute, etc. Make sure that you have a privacy policy and assure your visitors that you will not sell their names to put them at ease.

7. Reciprocal Links
This is a very effective technique. Contact webmasters of similar sites and offer them a link in return for providing you with one. Having your web site listed by others also improve your search engine rankings - many search engines use the popularity of your site as a relevant criterion.

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About the author:
Dr. J. Mathew, is President of ICBS, Inc.

Visit their site now:
http://icbs.com/icbs_home.htm

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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Spend more time doing the things you enjoy in your life. Don't make becoming successful financially the most important thing in your life as this is sure to push success further away than ever.

Spend time with your family and friends, do your best in business and let the results take care of themselves.

Things will happen for you if you leave them in the hands of the Gods, so to speak.

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Most Recent Blog Entries

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FREE: Products, Services, Downloads
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http://www.vitaltools.com/downloads/E-explained.exe

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GUEST ARTICLE - 13 Principles of Success
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By
--- Tony L. Callahan

In 1723 a young man, the fifteenth child of a candle maker, arrived in Philadelphia with a trunk load of ambition and no money to his name. By age 42 he retired successful, wealthy and one of the most respected men of his day.

Few people, before or since have been as successful as this young man. In his autobiography, he credits this list of 13 principles for his success:

TEMPERANCE. Eat not to dullness; drink not to elevation.

SILENCE. Speak not but what may benefit others or yourself; avoid trifling conversation.

ORDER. Let all your things have their places; let each part of your business have its time.

RESOLUTION. Resolve to perform what you ought; perform without fail what you resolve.

FRUGALITY. Make no expense but to do good to others or yourself; i.e., waste nothing.

INDUSTRY. Lose no time; be always employed in something useful; cut off all unnecessary actions.

SINCERITY. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.

JUSTICE. Wrong none by doing injuries, or omitting the benefits that are your duty.

MODERATION. Avoid extremes; forbear resenting injuries so much as you think they deserve.

CLEANLINESS. Tolerate no uncleanliness in body, cloths, or habitation.

TRANQUILLITY. Be not disturbed at trifles, or at accidents common or unavoidable.

CHASTITY. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another's peace or reputation.

HUMILITY. Imitate Jesus and Socrates.

Many of you have likely figured out who the young man in the story is. For those still wondering, the young man in question is inventor, statesman and philosopher, Benjamin Franklin. It is Mr. Franklin's recommendation that each principles be exercised, in order, adding one per week until all thirteen are put into practice.

While the language may be dated, the message of these thirteen principles is as valid today as it was in Mr. Franklin's day. Begin today to employ these principles and they will contribute not only to your business success but also to your personal growth and happiness.

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About the author:
Tony L. Callahan, is a successful Internet Promotions Consultant with more than twenty years of industry experience and is president of his own Internet marketing company, http://www.link-promote.com . He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions:
http://www.link-promote.com

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WORDS OF WISDOM
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Think little goals and expect little achievements. Think big goals and win big success.

--Davis Joseph Schwartz

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