Date 30th June 2003
Volume 1
Issue #15
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
As always a warm welcome to all our new subscribers since our last issue.

I don't know about you but I was always under the impression that a first page ranking for a popular search term would bring me loads and loads of hits. From my experience not so!!

Take for instance my website:
http://www.workfromhomebiz.biz/

I used Web Position Gold (Download a free trial version here:http://www.workathomebiz.info/webposition.html ) to optimize my sites and then submitted it, again using WPG, to all the major search engines.

After a short while I noticed I was beginning to climb the rankings and began to get quite excited. So recently I checked my ranking and am in the first page, number ten to be exact, at Yahoo for the search term "business opportunity".

Thousands of daily hits? No. Hundreds? No. Ten on a good day would be nearer the mark.

Ok folks I'm not complaining. These are FREE hits and it took very little effort to get there but it just shows how expectations can be so far from reality.

I let you know how many daily hits I get when I reach number one for ALL the major business search key phrases;-)

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

P.S
Please pass this newsletter on to everyone you know;-).

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Click >> http://www.workathomebiz.info/pluginprofitsite.html

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FEATURE ARTICLE - An Online Marketer Meets A Normal Person
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By
Cathy Bryant

Often I get the feeling that normal people (you know, the ones that don't spend hours on end lurking behind their computer screens) think those of us who earn our living online are just, well...different.

For example, here's a composite of the type of conversation I have at an ordinary, everyday gathering of normal people:

Normal person: "So what do you do for a living?"

Me: "I own and operate an online business."

Normal person: "Really! So what exactly is it that you do online?"

At this point the normal person is showing genuine interest in learning more about my business. But when I attempt to answer their question about "exactly" what I do, that's when the fun REALLY begins.

Me: "I operate a website that helps people earn an income from home."

I know this doesn't really answer their question, because their REAL interest comes in their next inquiry:

Normal person: "So how EXACTLY do you make money doing that?"

Now, for those of you who work online, you KNOW how difficult it can be to explain that to someone who has absolutely no knowledge of how internet marketing works. And if they've had a drink or two, well...forget it.

But I try.

Me: "I publish a newsletter and review various products and resources that help people earn an income from home. In my newsletter I warn people of the enormous number of "work at home" scams that exist and keep them informed about the best products, opportunities, and resources available to help them create a home-based income. I feature a wide variety of items and because I own them and use them myself, I can recommend them as high quality products. I then make a commission on the items I sell because I am an affiliate of the companies that own them."

If you market online yourself, you know what comes next.

The polite smile.

Or the blank stare.

But more often than not, they feel compelled to respond, even though by this time you've lost them. Completely.

Normal person: "So what did you do before you started this online business?"

Translation:

Have you ever had a "real" job? If so, let's talk about that because it's something I can understand. If not, I'm going to have to excuse myself and go get another drink because I'm clueless here and I sure don't want to admit it.

Me: "Oh, do you mean did I have a regular nine-to-five job? One of those ones that meant fighting horrendous traffic five days a week, putting up with difficult bosses and grumpy co-workers, and not being able to take time off when I wanted to or needed to? Yea, I had one of those once."

Suddenly, the normal person begins to understand that you aren't so different after all. A knowing expression creeps across his or her face. Then they ask their final question:

"Do you happen to have a business card?"

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About the author:
Cathy Bryant escaped the rat race several years ago. Visit her website and see what she can offer those who wish to do the same. Subscribe to her newsletter to stay informed about the best products available for those who want to create a home-based income.

Visit her site now:
http://www.homebizjunction.com/

============CHECK THIS OUT==============

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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When sending emails to your lists spark the curiousity of your subscribers in order to get them to open your emails. Half the battle is getting potential buyers to take a look inside. It is then up to your ad copy to actually sell the product.

An example of sparking curiousity can be found in the following subject line and email ad copy.

Subject:
Why 9 out of 10 women will read this!!

Ad Copy: 9 out of 10 women will read this out of curiosity,
9 out of 10 men will read this, just to find out what 9 out of 10 WOMEN will do!!

Did I get your attention??

<----- End Of Ad Copy------>

I actually used this to great effect although not one of my own:-)

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Most Recent Blog Entries

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FREE: Products, Services, Downloads
===================================

How To Create Your Own Money Making Mint -
http://www.acutaboveproducts.com/talkingEbook-theboss1.pdf

This E-Book was donated by J.M Fielding of E-Books to resell website.
http://www.ebooks-to-resell.com/

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GUEST ARTICLE - Building an Organization that Lasts
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By
--- Michael Angier

"Hang in there", "Stay the course", "Persevere", "Keep on keeping on", "Slow and steady wins the race".

These clichés abound because they're true. Even Woody Allen said, "Ninety percent of success is showing up".

There's a lot to be said for longevity. The stability that comes from having been around awhile adds credibility and security. You have the advantage of your experience as well as the notoriety that comes from being known in the marketplace.

My company (Success Networks) has been in business for over seven years. In Internet years, that's a VERY LONG time. Is it a market advantage? You bet. Is it enough? No, it's not. But customers do have more confidence dealing with a company that's been in business awhile than they do with a startup. Most people figure a company that's endured must be doing at least SOME things right. If you're in business for the long haul, you make better decisions. When you think long-term, you're not as tempted to take short-cuts because they rarely pay off in the end.

The longer you're in business, the more relationships you can develop and more opportunities will come your way.

A good objective for a world-class business is to create a company that can endure at least 100 years. Stability is one of the ten pillars of a world-class organization and is actually one of the many byproducts of the strategies and principles of the other nine. (Note: to get your copy of the Ten Pillars, send a blank email to wcb@SuccessNet.org)

You can't do anything about how long you've BEEN in business, but you CAN do something about how long you're going to BE in business.

Running an organization has never been easy. And with the complexities of a rapidly changing marketplace, new technologies, world markets and changing cultures the challenges have never been greater.

It is incumbent upon us as business managers and leaders to keep things going--to build stability. Companies making rapid progress may get the headlines, but they are the exception rather than the norm. Far more companies succeed by daily taking care of the fundamentals, serving customers well and answering the phone on a regular basis.

It's not particularly dramatic, but it works. What may look like spectacular success is usually the result of less-than-spectacular hard work and preparation. Successful companies have been consistent at enough things to earn profits, increase sales and keep the doors open.

It's critical we take care of ourselves and take care of our organization so we can be around long enough to benefit from all our hard work. If we don't, we do a disservice to ourselves, our customers, our employees and our stakeholders.

Questions: How am I building the stability and staying power of my company? In what ways can we increase our security and enhance our chance for longevity?

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About the author:
Copyright Michael Angier & Success Networks. Success Net's mission is to inform, inspire and empower people to be their best--personally and professionally. Get their free report Keys to Personal Effectiveness by sending an email to keys@SuccessNet.org Free subscriptions, memberships, eCourses, eBooks and SuccessMark Cards are available at:
http://SuccessNet.org
Or email:
infoPlease@SuccessNet.org

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WORDS OF WISDOM
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I am not what happened to me; I am what I choose to become.

--Carl Jung

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Mal Keenan
http://www.home-business-tips-newsletter.com/
Email:publisher@home-business-tips-newsletter.com