Date 9th June 2003
Volume 1
Issue #12
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
A warm welcome to all our new subscribers who have joined us since last week.

I am sitting at my P.C Sunday afternoon and have just listened to the first C.D in my new package that I bought from Mark Joyner and I'm thrilled with the quality of the info alone that I have got my greedy little hands on through this package:-)

For instance did you know that if you put a female name in the "From" portion of your email marketing that it will bring in, according to research, 3 times more sales than a male name. You may want to use a female pseudonym the next time you are sending out your ads via email. This is just an example of some of the gems that the Audio Interviews of Mark Joyners' package contains.

To read more go here:
http://www.workathomebiz.info/markjoyner.html

Ask your self this question, how much in terms of time and money are you prepared to put forth to make your marketing efforts pay off. You WILL have to make some sacrifices to get long term results in this game or at least that has been my experience and thousands of others like me.

The great thing is that after a while the sacrifices DO pay off.

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

P.S
Please pass this newsletter on to everyone you know;-).

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FEATURE ARTICLE - What's In A Name...Selecting the Right Business Name
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By
James Capobianco

With all that's been written lately about the new 67 characters allowed for domain names, I thought I would address the art of selecting a name for your business. It's by no means an easy task or one that should be taken lightly. So here we go.

Ask 500 people, already in business, how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their business name. Even if the business is named after their own birth name, there's probably a reason why this was done.

When you open a business, in a sense, you are giving birth. This new birth was created from an idea by you or your associates. It will have its own bank account, it's own federal identification number, it's own credit accounts, it's own income and it's own bills. On paper, it is another individual! Just as if you were choosing a name for an unborn child, you need to spend considerable time in deciding upon your business name.

There are several reasons why a good business name is vitally important to your business. The first obvious reason is because it is the initial identification to your customers. No one would want to do business with someone if they didn't have a company name yet. This makes you look like an amateur who is very unreliable. Even if you call your company "Bill's Lawn Service", a company name has been established and you are indeed a company. People will therefore feel more comfortable dealing with you.

Secondly, a business name normally is an indication as to the product or service you offer. "Joan's Typing Service", "Karate Club for Men", "Jim-Dandy Jack-of-all-Trades", "Main Street Laundry", "Missy's Gift Boutique" and "Star Publishers" are all examples of simple business names that immediately tell the customer what product you offer.

However, most people will choose the simple approach when naming their business. They use their name, their spouse's name, their children's names or a combination of these names when naming a business. The national hamburger-restaurant chain "Wendy's" was named after, owner, Dave's daughter. Actually, research has proven that these "cutesy" names are not the best names to use for a business. Many experts claim that it makes the business look too "mom-and-pop-sie." But this depends on the business. If you are selling something that demands this mood or theme to appeal to your market, it's okay to use this approach.

Names like, "Sensible Solutions", "Direct Defenders", "Moonlighters Ink", "Printer's Friend", "Strictly Class", "Collections and Treasures", and "Starlight on Twilight" are all good examples of catchy names. These types of names relate to your product or service but serve as a type of slogan for your business. This is a big help when marketing.

When you name a child, you may not decide upon a definite name until after they are born. Hospital nurseries are loaded with "Boy" Smith and "Girl" Jones name tags. You do this because a name is sometimes associated with a type of personality. Somehow, I don't think Tarzan and Jane got the message, "Boy"? (dah!). When you name a business you may need to wait until you have a product or service to sell and then decide upon a business name before going into the business itself because your business name should give some clue as to what product or service you are selling. A business named "Joe's Collections" normally wouldn't sell car parts and a business named "Charlie Horse" would not sell knitting supplies.

To generate ideas - begin looking at business signs everywhere you go. Notice which ones catch your eye and stick in your mind. Try and figure out "why" they stuck in your mind. Naturally, the business "Dominos Pizza" sticks in your mind because it is nationally known. These don't count! Look around and notice the smaller businesses. Take your time. Within a few days you should be able to come up with a few potential business names.

Then, when you finally find a few names you really like - try reciting them to other people and get their opinion. It won't be long until your business will have the proper name that will carry it through it's life!

A final thought. Are they kidding, 67 character domain names? VeryLongBusinessNamesThatAreHardToRemember.com (and enter without a typo)? Well maybe it's just me; but what happened to KISS (Keep It Simple Stupid)?

Oh! Why *Cap-Tech*? I thought it was catchy and computerish. As for becoming a household word...maybe??? :-)

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About the author:
James Capobianco has been self-employed for over 25 years, both on and offline. At his web site, Cap-Tech.com, he shares his experience and expertise when it comes to owning your own business.

Visit his site now:
http://www.cap-tech.com

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TIDBIT OF THE WEEK
Send your home business tidbits to
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You can avoid receiving a lot of 'Spam', by getting a throw away email box and using that email instead of your main email address when completing forms online. If it's a company that you wish to receive email from, a mailing list you are joining or companies that you trust, use your main email address. If you later decide you want email from a company, you can email them and have the email address changed to your main email address.

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You can get unlimited free email accounts from http://www.yahoo.com or http://www.hotmail.com

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Most Recent Blog Entries

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FREE: Products, Services, Downloads
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GUEST ARTICLE - Be Focused in Every Moment
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By
--- Wendy Hearn

When we talk of getting focused this means specifically to see what captures our undivided time, attention and energy. Choosing what you're going to focus on overall imparts clarity. Does this mean you're only going to focus on these specific things? Not at all.

This is a trap some people fall into and so they become too focused, to the exclusion of the rest of their life. I suspect this stops some people focusing because they've seen others who are too focused so they feel they'd be overwhelmed by the intensity of it.

Some people are very work-focused to an unhealthy degree. There are others who, for instance, with a new relationship, become so focused that everything else in their life is pushed to one side. This type of focus is too narrow. You need to keep your perspective. There's also another element to being focused and that's about being focused in the moment. Whatever you focus on, there are many other things going on in your life. What you're focusing on isn't the only thing. Although focused, you need to encompass all areas of your life and strike a balance. You can be totally work focused at work, but at other times be totally focused elsewhere, whether that's relationships or fun etc. I suggest you should be 100% focused on whatever you're doing.

It's very stressful to think about things other than those you're doing at this particular moment. You'll feel pulled in different directions and anxious, unable to give your full attention. But without your full attention, what you're currently doing probably isn't being done well, is ineffective and is unlikely to produce quick results. You've probably wasted quite a bit of time.

Be focused on the thing you're doing at the moment, whatever is right in front of you. If you're eating, don't watch TV at the same time. If you're having a conversation, concentrate totally, listen and respond. If you're not fully focused, you're probably not listening well. This may mean that the other person doesn't feel heard, feels frustrated with you and misunderstandings are created. I'm sure you can imagine how ineffective all this is and the problems which may ensue. However, if you had focused on the conversation it might have taken less time, led to a greater understanding and left no unresolved issues.

Being focused means thinking, doing and being with one thing at a time. Give it your full attention rather than half-heartedly, whilst thinking of other things. Whatever it is, be fully engrossed in it. If you notice that when you try to focus on one thing there are many other things running through your mind, you need to set up a structure to handle this.

Being focused is about who you are as a person, not just what you do. It's not just focusing at work; it's about the whole of you being focused and this will impact all areas of your life. It takes practice but what better time than now to start practising? To practise being focused, pick a specific activity and choose to be focused. Be with all of the sounds, thoughts, feelings, smells and whatever else is going on. Perhaps pick an activity like washing up, building a tower of children's bricks, a conversation or your breathing and be totally focused. At first you may find your attention wandering all over the place. This is natural and just shows how difficult being focused really is. Keep practising; the more focused you are when washing up, the more focused you're likely to be at work.

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About the author:
Wendy Hearn, Personal and Professional Coach, works with business owners, professionals and executives to discover and unlock their own inspiration, to effortlessly take the actions required to have the success they desire.
http://www.Business-Personal-Coaching.com

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WORDS OF WISDOM
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Within you right now is the power to do things you never dreamed possible. This power becomes available to you just as soon as you can change your beliefs.

--Maxwell Maltz

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Mal Keenan
http://www.home-business-tips-newsletter.com/
Email:publisher@home-business-tips-newsletter.com