Date 2nd June 2003
Volume 1
Issue #11
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter publisher)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Free Products, Services, Downloads
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A Note from Mal Keenan
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Greetings friends,
A warm welcome to all our new subscribers who have joined us since last week.

You may remember a few weeks ago I mentioned that I had just purchased Mark Joyner's farewell package. Who is Mark Joyner? I hear you ask. Well he is an Internet Marketer who has made millions online over the past number of years and because he is leaving the business has decided to part with everything he used to make his fortune...... for a price of course.

Well anyhow to have a look at the package go here:
http://www.workathomebiz.info/markjoyner.html

This was a major investment for me but I hope to make at least ten times what I paid for it and from what I have seen so far this should not be difficult. I also have access to an online forum for all buyers of the package where we can share ideas and entertain joint ventures.

The interesting thing is that I can now make $500 for each package I sell (Only people who have bought the product can become affiliates). This is where you come in. If you decide to buy this package through my link I will personally refund $200 of the price when I receive my commission check from your purchase. So you will get the package for $200 less than I myself paid for it.

The package speaks for itself so I will not try to tell you all that it offers. Have a look for yourself:
http://www.workathomebiz.info/markjoyner.html

If you do buy using the above link, please send me your purchase details and I will get back to you.

That's all from me for this week.

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

P.S
If there is anything I can do to further your online business ventures please don't hesitate to contact me.

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VISIT OUR SPONSOR
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Click >> http://www.workathomebiz.info/leadfactory.html

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FEATURE ARTICLE - Low Cost Web Site Promotion For Small Businesses
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By
Daria Goetsch

Promoting your small business website in the search engines can be a daunting task. Use of free submissions and link popularity is a good starting point for your website promotion campaign.

Start with the basis of good search engine and directory listings. Make sure you read and follow each search engine and directory's rules for submissions. Before making submissions, always verify that all your website links and pages work, with no pages "under construction".

Search Engines and Directories

Begin with the Open Directory Project. ODP is free and provides secondary search results to many other search engines. (Secondary search results are search results that come up after the primary search results of a search engine are shown.) Google uses the ODP directory results in their search engine results.

It is preferable to secure a listing in ODP before submitting your website to Yahoo!, but it often takes time to become listed in ODP and may not be possible. If you can afford a yearly $299.00 subscription to submit to Yahoo!, do so. If you are a non- commercial website, you may be able to submit your website for free. You will find the rules about free submissions when you click on the "suggest a site" link at the bottom of your chosen category page.

Google is the top search engine and one you want to be listed in. Google provides secondary search results to other search engines and directories.

If you do B2B (business-to-business) with other companies, Business.com is a reasonable $99.00 subscription per year and gives you the opportunity to list not only your home page, but four other pages from your website. The Business.com search results are used by many other business sites for search results.

Inktomi is a good choice for a reasonably priced link (yearly fee of $39.00 for first page, $25.00 per page 2-1000 for additional pages) and will get you into secondary search results for the MSN search engine. Position Technologies has a good submission program available for Inktomi.

Zeal.com listings are part of the LookSmart directory, which provides primary search listings for MSN. You must sign-up to become a Zeal editor and pass a test before being able to add your non-commercial submissions to Zeal. Articles and tutorials are good choices to use when submitting non-commercial information from your website to Zeal.com.

Many of the major search engines still include a free submission ection for their listings. Paid Inclusion and PPC (pay-per-click) are always the faster choices, but if your budget is limited you may want to consider submitting and waiting the 6-8 weeks (or more) it often takes to see your listings show up.

Major search engines providing free submissions include: Google, AltaVista, and AlltheWeb.

Secondary search engines you can submit to for free include Gigablast and ScrubtheWeb. One smaller directory is JoeAnt.

Link Popularity Methods

If you are a small business, seek out business directories to submit to, especially those directly related to your business.

Looking in Yahoo! and ODP categories for business directories can be very helpful in getting a start on your search for links.

For link popularity, searching in Google is a quick way to find suitable websites to request links from or submit to.

Search for specialty search engines. If your business is in the medical field, search for medical search engines.

When looking for link partners, select sites that reflect your website's topic or subject. Links from sites that are not related to your site are not weighted as heavily by the search engines in deciding how to rank your site.

Visit your competition's websites. See how they are ranking in the search engines and find out which keywords they are found under.

Link popularity is a very time-consuming activity, be prepared to spend a minimum of 10-20 hours in order to start building your link popularity. This may be a daunting enough task you might want to consider working with a search engine marketing professional.

Helpful Tools

It is always a good idea to keep in mind that many tools are not "exact" and can vary due to the search engine algorithms changing (which can be often). I like to think of it as an "approximation" of the information I am seeking.

The Google Toolbar shows you the approximate link popularity of other websites (note the green bar that says "PageRank" after downloading the tool), as well as giving you choices such as checking backlinks (who is linking to the webpage), similar pages, a cached snapshot of the page and more when you right-click on the web page. Visit your competition's webpage, then use the toolbar to view who is linking to them.

The PageRank and backlink information is very helpful in regards to researching your competition. The backlinks you find via the toolbar may show you some quality websites to submit links to. Seek out websites with PageRank 4 and up to get the most out of your submitted or reciprocal link. Hovering your mouse over the Google Toolbar tells you the page rank of the website.

To learn about writing an email request for a reciprocal link and other linking strategies, visit Eric Ward's website http://www.ericward.com/articles/index.html.

The Overture suggestion tool The Overture suggestion tool is a free way to check how popular your keyword phrases are in comparison to the monthly results of Overture. This will not give you a complete picture since Overture is used on many but not all search engines. It will help you decide which keyword phrases are the best choice, as well as as variations on your keyword phrases.

MarketLeap measures your link popularity, and that of three of your competitors. The report is free and gives you a benchmark showing where your popularity lies online vs your competitors.

Lastly, if you want to "do it yourself", the top places I've found to research and learn from are Search Engine Watch and Webmaster World. Search Engine Watch and Webmaster World's sister site, Search Engine World both have free newsletters full of information to help you promote your website.

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About the author:
Daria Goetsch is a Search Engine Marketing Consultant for Search Innovation, a Search Engine Marketing company serving small businesses. Her background involves many years as a Search Engine Marketing Consultant, including three years as the Search Engine Specialist for O'Reilly & Associates. mailto:info@searchinnovation.com:

Visit their site now:
http://www.searchinnovation.com

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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When a user is on your site, you have to assume that they want to stay there for a long time. Hopefully they stay and browse your entire site to see its content. This is something you definitely want. But something that can change all that is linking your advertisements or links to other sites in the "same" window. If you want users to stay visiting, it is a good idea to have your out-of-site links come up in a "new" browser widow. You can do this very easily by adding a very small ammount of code to your links code.

For example: Click here to visit my friend's site

Add this code- target="_blank" to the end of the href tag like this: Click here to visit my friend's site

When your text is clicked on now, the site will openend up in a new window, and your site will still be accessible right underneath the new window. Now the user can visit your linked site, and your own at the same time without any worry.

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Most Recent Blog Entries

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FREE: Products, Services, Downloads
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FREE ADS IN OVER 70 EZINES -
http://www.ebooks-to-resell.com/ezyads.exe

This E-Book was donated by J.M Fielding of E-Books to resell website.
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GUEST ARTICLE - Positive Attitude
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By
--- Unknown

Jerry was the kind of guy you love to hate. He was always in a good mood and always had something positive to say. When someone asked him how he was doing, he would reply, "If I were any better, I would be twins!" He was a unique manager because he had several waiters who had followed him around from restaurant to restaurant. The reason the waiters followed Jerry was because of his attitude. He was a natural motivator. If an employee was having a bad day, Jerry was there telling the employee how to look on the positive side of the situation.

Seeing this style really made me curious, so one day I went up to Jerry and asked him, "I don't get it! You can't be a positive person all of the time. How do you do it?"

Jerry replied, "Each morning I wake up and say to myself, Jerry, you have two choices today. 'You can choose to be in a good mood or you can choose to be in a bad mood.' I choose to be in a good mood. Each time something bad happens, I can choose to be a victim or I can choose to learn from it. I choose to learn from it. Every time someone comes to me complaining, I can choose to accept their complaining or I can point out the positive side of life. I choose the positive side of life."

"Yeah, right, it's not that easy," I protested.

"Yes it is," Jerry said. "Life is all about choices. When you cut away all the junk, every situation is a choice. You choose how you react to situations. You choose how people will affect your mood. You choose to be in a good mood or bad mood. The bottom line: It's your choice how you live life." I reflected on what Jerry said. Soon thereafter, I left the restaurant industry to start my own business. We lost touch, but often thought about him when I made a choice about life instead of reacting to it.

Several years later, I heard that Jerry did something you are never supposed to do in a restaurant business: he left the back door open one morning and was held up at gunpoint by three armed robbers. While trying to open the safe, his hand, shaking from nervousness, slipped off the combination. The robbers panicked and shot him. Luckily, Jerry was found relatively quickly and rushed to the local trauma center. After 18 hours of surgery and weeks of intensive care, Jerry was released from the hospital with fragments of the bullets still in his body.

I saw Jerry about six months after the accident. When I asked him how he was, he replied, "If I were any better, I'd be twins. Wanna see my scars?" I declined to see his wounds, but did ask him what had gone through his mind as the robbery took place. "The first thing that went through my mind was that I should have locked the back door," Jerry replied. "Then, as I lay on the floor, I remembered that I had two choices: I could choose to live, or I could choose to die. I chose to live.

"Weren't you scared? Did you lose consciousness?" I asked.

Jerry continued, "The paramedics were great. They kept telling me I was going to be fine. But when they wheeled me into the emergency room and I saw the expressions on the faces of the doctors and nurses, I got really scared. In their eyes, I read, 'He's a dead man. " I knew I needed to take action."

"What did you do?" I asked.

"Well, there was a big, burly nurse shouting questions at me," said Jerry. "She asked if I was allergic to anything. 'Yes,' I replied. The doctors and nurses stopped working as they waited for my reply. I took a deep breath and yelled, 'Bullets!' Over their laughter, I told them, 'I am choosing to live. Operate on me as if I am alive, not dead.'"

Jerry lived thanks to the skill of his doctors, but also because of his amazing attitude. I learned from him that every day we have the choice to live fully. Attitude, after all, is everything.

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About the author: Unknown

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WORDS OF WISDOM
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Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus.

--Alexander Graham Bell

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Mal Keenan
http://www.home-business-tips-newsletter.com/
Email:publisher@home-business-tips-newsletter.com