Date 17th March 2003
Volume 1
Issue # 1
Mal Keenan
publisher@home-business-tips-newsletter.com
http://www.home-business-tips-newsletter.com/

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IN THIS ISSUE
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=> A note from Mal Keenan (Newsletter owner)
=> This Issue's Sponsor
=> Feature Article
=> Tidbit of the Week
=> Home Business Blog Musings
=> Product or Service Review
=> Free Products, Services, Downloads
=> Feedback from Subscribers
=> Guest Article
=> Words of Wisdom
=> Classified Ads
=> Subscribe/Unsubscribe information

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A note from Mal Keenan
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Greetings friends,
This is my very first issue of Home Business Tips newsletter and although you will have been receiving emails from me recently and will continue to do so, this is my first Newsletter proper.

I won't promise to make you $1000s overnight but I will promise to tell you the truth about how I am making a success of my various home businesses and bring you the best tips and resources in order that you may do the same.

I won't BS you because online business is hard work, I know I have been doing it for four years and only now am I making a success of it. Some people get there a lot quicker:-D...I'm a slow learner. Certain online hype will try and convince you that it can be done overnight, that sort of crap cracks me up.

Persistence persistence persistence is the name of the game. Never give up and you WILL be successful.

Anyway I hope that bringing this newsletter to you can be as much enjoyment as I undoubtedly will get from compiling it.

I hope to make this a weekly publication, probably every Monday or Tuesday, so pencil that in your diary and give me some feedback/comments about what it is that YOU want from this publication.(See instructions below)

Til next time

Your friend in success

Mal Keenan
http://www.freeadvertz.com

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VISIT OUR SPONSOR
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Discover how to generate up to hundreds of targeted opt-in email leads or subscribers a day with LeadFactory! http://www.workathomebiz.info/leadfactory.html

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FEATURE ARTICLE - The Triggers of Success:
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How to Trigger a Successful Sale through the Power of Psychological Triggers By Joseph Sugarman

A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious.

Knowing the subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response -- often far beyond what you could imagine.

I recall a time when I applied one of these subconscious devices by changing just one word of an ad, and response doubled. I refer to these subconscious devices as psychologal "triggers." A psychological trigger is the strongest motivational factor any salesperson or copywriter can use to evoke a sale.

There are 30 triggers in all, some of which I will reveal to you in a moment. Each trigger, when deployed, has the power to increase sales and response beyond what you would normally expect.

There are triggers, for example, that will cause your prospect to feel guilty if they don't purchase your product. Let me give you an example. Whenever you receive in the mail a sales solicitation with free personalized address stickers, you often feel guilty if you use the stickers and don't send something back -- often far in excess of the value of the stickers. Fundraising companies use this method a great deal. You receive 50 cents worth of stickers and send back a $20 bill.

Another example are those surveys that are sent out asking for you to spend about 20 minutes of your time filling them out. Enclosed in the mailing you, might find a dollar bill included to encourage you to feel guilty, and entice you to fill out the survey. And you often spend a lot more than one dollar of your time to do that.

Guilt is a strong motivator. I have to admit that I've used guilt in many selling situations, in mail order ads and on TV -- with great success, I might add.

I call one of the most powerful triggers a "satisfaction conviction," which is a guarantee of satisfaction. But don't confuse this with the typical trial period you find in mail order, i.e., "If your not happy within 30 days, you can return your purchase for a full refund." A satisfaction conviction is different. Basically it takes the trial period and adds something that makes it go well beyond the trial period.

For example, if I were offering a subscription, instead of saying, "If at anytime you're not happy with your subscription, we'll refund your unused portion," and instead said, "If at any time you're not happy with your subscription, let us know and we'll refund your entire subscription price -- even if you decide to cancel just before the last issue."

Basically you're saying to your prospect that you are so sure that they'll like the subscription, that you are willing to go beyond what is traditionally offered with other subscriptions. This in fact gives the reader the sense that the company really knows it has a winning product and solidly stands behind the product and your satisfaction.

Is this technique effective? You bet. In many tests, I've doubled response -- sometimes by adding just one sentence that conveys a good satisfaction conviction.

I received an e-mail from a company, a subsidiary of eBay, requesting my advice. They had an e-mail solicitation that wasn't drawing the response that they had expected. What was wrong?

Looking over what they had created, I saw several mistakes, many of which would have been avoided if they knew the psychological triggers that cause people to buy. Let me give you just one example.

In the subject line of most e-mails that have solicited me, I have been able to tell, at a glance, that the solicitation was for a specific service or an offer of something that I was clearly able to determine. Examples such as "Reduce your CD and DVD costs 50%," Or "Lose weight quickly," pretty much told me what they were selling. Was this good or bad?

The problem with those subject lines is that the reader was able to quickly determine:

1) that it was an advertisement;
2) that it was for some specific product or service.

Most people don't like advertising. And most people won't make the effort to open their e-mail solicitation if they think they are getting an advertising message -- unless they are sincerely interested in buying something that the advertisement offers.

The subject line of an e-mail is similar to the headline of a mail order ad, or the copy on an envelope, or the first few minutes of an infomercial. You've got to grab somebody's attention and then get them to take the next step. In the case of the envelope, you want them to open it. In the case of an infomercial, you want them to keep watching, and in the case of an e-mail, you want them open up the e-mail and read your message.

The key, therefore, is to get a person to want to open your message by putting something into the subject area of your e-mail that does not appear to be an advertising message -- one that would compel them to take the next step. And the best trigger to use for this is the trigger of curiosity.

There are a number of ways you can use curiosity to literally force a person to take the next step. You can then use this valuable tool to put a reader in the correct frame of mind to buy what you have to offer.

Once again, all the principles apply to every form of communication -- whether it be advertising, marketing or personal selling. And to know these triggers is the key to more effective communication and most importantly, the avoidance of costly errors that waste time and money.

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Joe Sugarman, the best-selling author and top copywriter who has achieved legendary fame in direct marketing, is best known for his highly successful mail-order catalog company, JS&A, and his hit product, BluBlocker Sunglasses. Joe's new breakthrough book, "Triggers," cracks the human psychological code by identifying 30 triggers that influence people to buy.

Visit his site now:
http://www.roibot.com/r_psy.cgi?R22071_ptarttext1

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TIDBIT OF THE WEEK
Send your home business tidbits to
readers@home-business-tips-newsletter.com
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An overlooked marketing tactic that can bring you some traffic is the email sig. Set one up in minutes (you can do this from your email program options) and for every piece of junk mail you get send back a short "No thanks" exposing your email signature to the recipient. It works and it's FREE, try it.

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REVIEW: Products or Services
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I should be able to post reviews from 3rd parties in the coming issues, in the meantime I can talk about a piece of software that I have actually used.

Web Position Gold is probably the best investment I have made in my online business career.

Very easy to use and, along with all the tools for submitting your site to the top search engines, it is jam-packed with info on how to increase your search engine ranking.

I was able to get ranked with all the major search engines within a few weeks and am doing quite well from then (Do a search for "free home business" on Yahoo to see my site ranked second, not bad but I'm heading for the top spot;-))

For all the info and to download a free trial try these two sites:

Download page:
http://www.webposition.com/download.htm
Product page:
http://www.webposition.com/product.htm

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Home Business Blog Musings
Visit My Home Business Blog: Click Here Now!
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Factoring Costs into Your New Home Business
How Much Will My Home Business Cost?How much your burgeoning home business is going to cost is a massive aspect of settting up online. My blog and website primarily deals with online home businesses and so we will stick to that area.Many people are put off by high priced business opportunities and settle on something [...]

Only 3 Things Needed for a Home Business
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Persist, Persist, Persist if You Want to Grow a Successful Online BusinessI have written a variation of this article on at least 6 other occasions but frankly the message still isn’t getting through. Well, not going by some of the messages I receive daily from prospects endeavoring to setup their own internet businesses.What most don’t [...]

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FREE: Products, Services, Downloads
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Visualize And Achieve by Remez Sasson:
http://ebookdirectory.com/cgi-bin/t/tracker.cgi?va

This E-Book was donated by Noel Hynes of E-Book directory website. Find many great FREE downloads at his site:
http://www.ebookdirectory.com

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From our Readers: Please send your comments or home business tips with links to readers@home-business-tips-newsletter.com and I will place the best here weekly.
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As this is our first issue obviously this section cannot be filled but we hope to have some of your cooments in the next issue.

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GUEST ARTICLE - Jambali the Wealth-Giver
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Are you ready for abundance? This tale of five young travelers in search of wealth and wisdom illuminates the perils awaiting those who seek riches.

The five young men gathered close around the fire. The day-long trek across the arid high plains had left them weary and discouraged. Was this journey an act of otherwise sane men?

Certainly the elders could not be mistrusted. Their constant ramblings about the man called Jambali filled the air almost daily. They said he was a man of immense wealth and wisdom. A man who freely dispensed both to any who sought it.

Yet many had traveled to the eastern mountains in search of this man, and all had returned weeks later with nothing to show but callused feet. Was it all just a wistful tale; a fantasy concocted to give the people of their desperately poor village a reason to hope? This was the question that plagued the five travelers as they bedded down for the night, their hearts full of hope and their heads full of doubt.

The sun rose to find only four travelers remaining; the fifth having let doubt win over. His note by the ashes of the fire implored the four to push on, but he had returned to the village, unable to pursue a journey that held no promise.

And so the four travelers hiked throughout the morning and reached the tree line of the eastern slopes by mid-day. It was a welcome escape from the relentless heat of the desert sun. They had not walked more than 100 yards beneath the shade of the trees, when they happened across an old woman.

They told the woman of their quest to find a man called Jambali, and asked if she knew where to find him. She exclaimed that they were indeed fortunate, for he was a nomad and was camped for the day just over the next rise. She bid them caution however, as he was not fond of unannounced strangers to his camp.

Thanking the old woman, they hastily made their way to the rise and thereupon did devise a plan. One of them would ascend the rise to investigate the layout of the camp and then report back to the others. In this way they could best decide upon a method of entering the camp.

They elected a scout, and he ascended the rise while the others anxiously waited. After a short time the scout returned looking forlorn and discouraged. He announced to the others that he did not see the camp of a wealthy man, rather was it the camp of a pauper. He spoke of a man dressed in rags and a tent of simple design. And then this traveler did proclaim their journey a fool's adventure, and he marched back into the desert with a heavy heart.

The remaining three travelers were not so easily dissuaded. One was elected and he ascended the rise to scout the camp. He shortly returned with a puzzling report. Not only was this man without wealth, but he was also crazy. He told of a man standing in front of his tent waving his arms wildly in the air, screaming obscenities at an unseen demon.

And as before, this traveler also proclaimed their journey a fool's adventure, and marched back into the desert. with a perplexed heart. The remaining two travelers had not come this far to give up so easily. One of the pair ascended the rise, only to quickly return shaking with fear. He exclaimed that the man was indeed acting crazy, but not because of an unseen demon, rather because there was a tiger crouched in the trees ready to devour the man. This traveler hastily declared their journey a fool's adventure, and hurried back into the desert. with a fearful heart.

The last traveler began his ascent. He reached the top and peered into the camp. He too witnessed a tiger of great ferocity, but he put his fear aside and decided to help the man defeat the beast.

He quickly fashioned a makeshift spear using a dry branch sharpened with his hunting knife. He ran down the hill and jumped between the man and the snarling tiger. He readied his weapon and was on the verge of thrusting it into the beast, when the man suddenly let out a shrill whistle and grabbed the spear from the traveler's hands. The tiger abruptly ceased its attack, then trotted over to stand next to the man. Obviously, a cruel trick had been played upon the traveler.

Distraught over what had just transpired, the traveler demanded an explanation. The man explained that the old woman had seen the four travelers approaching from the desert, and had warned him of their arrival. He explained that his antics were designed to invite only the most sturdy of heart into his camp.

The man went on to introduce himself as Jambali the Wealth-Giver. He invited the traveler to sit beside him and tell of his journey. The traveler did so, explaining that the trip had began with five, of which he was the only one remaining. He went on to tell Jambali about his people's belief that all who visited him would receive wealth and wisdom.

Jambali told the traveler that his people's belief was true, but that before wealth can be possessed, one must first have the wisdom to own it.

Jambali explained, "The first traveler gave up on the first night. He did not want to work at acquiring wealth." "The second traveler saw a poor man's camp. He had not the vision to perceive wealth among ordinary things." "The third traveler witnessed a crazy man. He had not the vision to perceive wealth among non-ordinary things." "The fourth traveler witnessed a man-eating tiger. He was not ready for wealth because he had not the courage to overcome fear."

Jambali watched as the traveler digested these words. They were powerful words that sank deep into the traveler's heart. Then, suddenly and without notice, the traveler rose to his feet and thanked Jambali for these wealth-giving secrets. He was overwhelmed with exhilaration at the wisdom he had just received, and could barely contain his desire to depart for the village with news of his good fortune on this journey.

He quickly bade Jambali farewell and promised he would tell his people what he had learned. And so, this traveler did declare the journey a success, and he trotted into the desert with a glad heart. As the traveler disappeared from sight, Jambali strode into his tent and filled a ruby-rimmed cup to overflowing with a dark, red wine. He drank largely, allowing the warm liquid to both caress and exhilarate his senses. A drop escaped from the corner of his mouth and momentarily danced upon his chin, as if unsure of which direction to fall before relinquishing its hold to the ground below.

Jambali tossed the cup, gestured loudly to the barren desert which had swallowed the travelers, and dispensed his last bit of wisdom, "And the fifth traveler was ready to receive wealth, yet received none, because he did not ask for it."

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ABOUT THE AUTHOR:

Brett Krkosska provides how-to advice on family and home-based work issues. Get start-up guidance, business ideas and inspiration at http://HomeBizTools.comBecome a subscriber for a fresh and original perspective on today's business issues:
enews@homebiztools.com

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WORDS OF WISDOM
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I'm a great believer in luck, and I find the harder I work the more I have of it -

Thomas Jefferson

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Subscriber Management / Contact Information
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